Small Business Marketing

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The Glocal Wave and the Future of The Marketing Spotlight

Can you stop marketing, take a break, and still come back to success? Yes, you can.

When Friends, Followers and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media (#FFCE) was being prepared, David Hancock (Founder, Morgan James Publishing) asked me to stop marketing. That’s a radical position for a publisher, don’t you think?

In all fairness to David, he was only telling me to Read the rest of this entry »

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Success in 2010

3 Reasons to Go For Gold

Olympians fulfilled their dreams in Vancouver, BC this year. They competed at the peak of their ability, and with the best performers in their sport.

In an earlier post, I gave you 3 reasons why you can just lay down and quit. But this is an Olympic year, so I feel obliged to balance that with 3 reasons why you should keep striving, keep working toward your goals, and hang onto your dreams.
Here are the 3 biggest reasons I’ve ever seen for taking hold of success:
I don’t have time
I don’t know what to do, and
I need help
I know what you’re thinking…These are the same reasons from the other article, right? How can they be reasons for quitting AND reasons for succeeding? Let’s have a look and find out…
I don’t have time
We’re all pressed for time. Mostly we want time to relax and enjoy ourselves, but I’m not talking about a vacation.
Imagine waking up in the morning – every morning – and knowing that you don’t have to report to a job. Feel the security that floods through you because you can decide how you’ll use your time today. That’s the most relaxing thing I can think of – a sense of security.
But how do you get there when every day is filled to bursting?
Let’s step back to that earlier post and look at something I wrote. Keep in mind that I chose my words rather carefully…
So let’s start with knowing we aren’t going to get everything done – today – that we want to get done.
The linchpin in that sentence is “want.” We’re looking at the things we want to do. Of course, we all know the difference between things we want to do and things we need to do. Which should be leading us to ask why we keep focusing on the “want” when doing the “need” naturally gets us both.
Consider an Olympian. At some point, she decided she wanted to compete in the Olympics. Now what was the very next thing she thought about? Right. She focused on what needed to be done to achieve that goal.
Well, our goal is to have more time. We want to have control over how we use our time, and that often translates into wanting financial security.
Okay. That’s cool. We know what we want, and even why we want it. That’s a great foundation for making a plan to get it. So what’s the next step?
Just like the Olympian, our next step is to plan what we need to do to achieve the want.
I don’t know what to do
You never have, you aren’t going to, and that’s what makes it fun!
When Bob Bly gave me my first writing assignment – Writing e-Books for Fun and Profit – I didn’t know what to do. It was my first big project, and I was intimidated by the prospect of writing for Bob.
When I started writing Friends, Followers and Customer Evangelists, I didn’t know how to use social media. That’s why I started writing the book. I figured most people would have the same sort of questions as me.
Now I’m looking for sponsors to do a book tour. I don’t know what I’m doing.
But there are people out there who do. I have a friend in Toronto who runs BizLaunch.ca. His name is Andrew and I’ve asked him for help. Then there’s the internet…You can bet I’ve done a couple of searches for information on writing sponsorship proposals.
Of course, David Hancock and Rick Frishman are helping me along. Since Morgan James Publishing is publishing Friends, Followers and Customer Evangelists it makes sense for them to help, right?
And what about the sponsors themselves? Since I’m a Rotarian, and the book tour is being arranged using the Rotary Districts as a roadmap, do you think potential sponsors are interested? And especially that they’re interested in reaching that target market of business owners who are active in their communities and live by the credo of Service Above Self?
You betcha!
Here’s the point: No one knows what to do until they take action.
Tim, my accountant, didn’t know how to write a good article. So he took action and asked me to coach him.
He made a small effort every day, and learned a little bit. That little bit, and the small effort, added up over time – just like compounding interest on an investment. Today, Tim writes a better article than most journalists.
I need help
These are words that come out of my mouth at least twice every single day.
Yes, I need help. You need help. Every business owner, mother, dad, and student would really like to have some help. Really, really…
The problem is that we’re looking for the wrong kind of help.
I’m forever saying “I wish there was someone to do this,” or “I wish I had an assistant.” Sure, having an assistant would take some of the load from my shoulders, but dreaming about it isn’t helping to get the work done. See what I mean?
As valuable as an assistant will be to me, I need a different kind of help to get through the day today.
Back up a second and look through the first two reasons for quitting again. Do you see how breaking things down into smaller, manageable tasks makes the time issue easier to handle?
It also makes the knowledge barrier smaller by breaking the learning down into easy steps. I didn’t know how to write a book for Bob, but I could handle researching one topic and writing 1,500 words about it. Put enough topics together and you get a book.
Tim didn’t know how to write a good article when we started. He put in the practice time, learned a few techniques, and now he’s a solid writer.
The cool part is that the help you want comes along while you’re making progress.
The “trick” is getting the help you need to make that progress. The help you need is support and encouragement. That comes from two places.
The first one is what you expect – a friend, family member, somebody you know who encourages you. That’s easy. The second one is something you might not have thought of – your role models.
When I want support, I look to what Jon Hansen is doing. I also look to Michel Fortin, Armand Morin, Connie Ragen Green, Dr. Jeanette Cates, Jeff Herring and several others who have “made it” in my industry. Studying their websites, reading their articles, and buying their products is a great source of support. They make the learning a lot easier because they’re good examples to follow.
Are You Ready to Succeed?
There you have it. The 3 biggest reasons I’ve heard over the last two years for getting my life in gear and reaching for success. They’re also the 3 biggest reasons people use for not even getting started.
There’s a tag line I use when signing books: Life is a marathon. Be social. It’s slightly different for my e-mail signature: Life is a marathon. Be diligent. Finish strong.
In both cases, the core thought is the same: Life is a whole lot of days strung together.
One year from now…One day from now…That time is going to pass no matter what interval you choose. These next 24 hours are yours to use in any way you choose.
Choose success. Complete one task today that improves your mind, builds a better future, and makes you the person you want to be. Read 10 pages from a book, write the blog post you’ve been putting off (check – that’s done!), or tell somebody you love them.
It is that simple. One day, one choice at a time, we are all building our future. What will yours be?

Olympians fulfilled their dreams in Vancouver, BC this year. They competed at the peak of their ability, and with the best performers in their sport.

In an earlier post, I gave you 3 reasons why you can just lay down and quit. But this is an Olympic year, so I feel obliged to balance that with 3 reasons why you should keep striving, keep working toward your goals, and hang onto your dreams.

Here are the 3 biggest reasons I’ve ever seen for taking hold of success:

Read the rest of this entry »

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Progress Needs an Audience

There’s more than one reason to avoid dating your posts. It helps you feel less guilty when you get distracted and don’t post for quite a while.

Yep, I’m feeling guilty. Especially since we all know quite well how important consistent communication is in relationship marketing.  ;-)

So here are a couple of quick notes, and I’m working diligently at putting time back into my day to write here consistently.

Note 1: We’re planning a 40 city tour this summer in the US.

The tour has me and 8 co-presenters visiting 40 of the Top 100 US markets. We’ve put several partners into place (read non-profits) and are starting to contact sponsors now. Stay tuned for more on this because there’s a lot to share.

Note 2: The local Rotary Club has started putting everything into place for their fall charity event – the Rotary Ball.

They have a Facebook Fan Page, and I’m asking you to help them by becoming a fan. Tell everyone you know about it for one simple reason: half the money they raise is going to We Care – the local food bank.

Okay, that’s the quickie update. There’s more to come – plenty more. Including a 13 part series on the G.L.A.D.™ system for using social media. I think you’ll like it.

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3 Reasons to Give Up and Quit in 2010

You’re ugly. Your mama dresses you funny, and you’re broke. What other reasons can I throw at you for quitting? Here are the 3 biggest reasons I’ve seen in the last 2years:

  1. I don’t have the time
  2. I don’t know what to do, and (my favourite)
  3. I need help

Welcome to the party, folks. It’s life. We’re all in the same boat, and I happen to think it’s a lot of fun. Read the rest of this entry »

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6 Keys to a Successful Blog Post

Mean teacher image What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let’s take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you’re interested in improving your social media ROI, do keep reading… Read the rest of this entry »

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Twitter Profile Creation Guide

This is the third video in the series. It’s also the shortest. Twitter doesn’t require much for your profile.

These videos, plus a free electronic download of the book, are part of what I’ve planned as supports for when “friends, followers and Customer Evangelists” is released. After all, there are so many hyperlinks in the book it just makes sense to get the electronic copy when you buy the print copy.

Then everything will be added to the membership site we’re developing. Plus there will be monthly updates to the book posted on the membership site, of course.

Can I ask you to help me out? The target audience is local, small business owners who want to use social media well – people just like you and me. Would you mind telling me what will make the membership site useful for you?

Thanks. I appreciate it. All the support, input and feedback everyone is giving makes this project consistently better. Thank you.

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LinkedIn Profile Creation Guide


This is a video I created to go with my new book “friends, followers and Customer Evangelists.” It’s actually part of a series of 3 videos to give readers a step-by-step guide to creating profiles for the Golden Trio (Facebook, LinkedIn and Twitter).

Please feel welcome to share this video with everyone you think will benefit. There is no sign-up or registration – just click and watch.

Happy New Year! And thank you for watching. Go ahead and leave a comment to let me know what you think of the video.

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Popularity: 10% [?]

Facebook Profile Creation Guide

This is a video designed to support the information in my upcoming book “friends, followers and Customer Evangelists.” I’d appreciate having your feedback – especially since this video is the longest of 3.

The videos cover each of the Golden Trio sites – LinkedIn, Facebook and Twitter. This one goes into the most detail, and is the longest at 29:41. I’m wondering if I’ve tried to put too much information in here.

Please do let me know what you think.

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Popularity: 10% [?]

50 Lessons Life Taught Me

This is from Regina Brett, a columnist for The Plain Dealer in Cleveland, OH.

You’ve probably seen an e-mail circulating that says she is 90. Well, she’s actually 50 and has a book coming out next year (2010) based on these life lessons. They aren’t earth shattering – or even anything you haven’t heard before. They’re good advice.

Since this is the time of year when we think about family and friends, and when we look at making a new start in the New Year, it makes sense to have a little bit of help like this. So read on and see what life has taught Regina.

To celebrate growing older, I once wrote the 45 lessons life taught me.

It is the most-requested column I’ve ever written. My odometer rolls over to 50 this week, so here’s an update: Read the rest of this entry »

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Popularity: 16% [?]

6 Keys to a Successful Blog Post

What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let’s take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you’re interested in improving your social media ROI, do keep reading… Read the rest of this entry »

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Popularity: 12% [?]


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