The Marketing Spotlight

Hi, The copy is written, the experts are scheduled, and Johnny is building the site. Are you ready to put the Protocols to work and achieve the same kind of success Barack Obama did using information and the internet? Remember, Barack Obama doesn’t really know any more about the internet than you or I do…He [...]

Hi, The Instant Amazon.com Bestseller Formula is done and ready for release. Bob will probably have the landing page up by Monday and I’ll let you know how to find it when he does. So how do you handle releasing a new e-book? We’ve all seen it happen, but what’s behind the spinning dollar signs [...]

Hi, The Obama Protocols goes live (I hope) next week. Johnny is working on the site…hooking up the e-commerce tools…connecting the pages and setting up the bonus downloads. I’m wrapping up copy, writing promo e-mails, doing scripts for the calls…and a whole lot of other stuff. You know what makes this the project of a [...]

Hi, Yes, I am diligently avoiding doing more of the serialised articles from Writing E-Books for Fun and Profit. Well…actually, I’ve decided to just use one day each week for serialised articles. Why? Did I hear someone ask why? I was really hoping someone would ask that. Thank you. Articles are a great way of [...]

Start by knowing that Barack Obama doesn’t really know any more about the internet than you or I. What he does know is how to take advice and guidance from the professionals. And eleven of us – experts in marketing, copywriting and the technical arts – have gathered to show you The Obama Protocols. Every [...]

Bonus reports increase both the real and perceived value of your information product. They show customers that buying your e-book gives them extra value and extra information.   Everyone likes getting something for free – a bargain. Short bonus reports enable you to give customers both. They get a bargain by getting extra stuff when [...]

You’ll be happy to know that completing the steps from previous articles can make writing your e-book significantly easier. You’ve prepared and planned, so now you can  enjoy the process of putting things together and producing a high-quality information product.   Keep your list of keywords handy as a custom thesaurus. Be sure to give [...]

Hi, First, I apologise for missing yesterday. I have been working to get the last draft of a new book over to my editor and I chose to forego posting yesterday. Please don’t beat me… And today – it’s done. All ready to send over to my editor… only the file is too big to [...]