Imagine a fundraiser that goes from 0 to 2,000 attendees and over $100,000 in net proceeds in just 3 years. That’s the Soup’s On event for The Rotary Club of Naperville. This is something I’ve heard bits and pieces about for the last few weeks. Yesterday I had a chance to speak with Bill Garlough, [...]
We’re in the “thrashing” period for revising The Business Owner’s Guide to Social Media. There’s even a possible title change. What do you think of “Facebook Sucks…And Other Social Media Truths.” A big change we’re looking at is splitting the guide into 2 parts. A basics section and one that’s more advanced. The section with [...]
People in the non-profit sector have a tendency to freak out when you tell them they’re running a business. It’s like you’re swearing at them. To become a not-for-profit business, first you have to incorporate. Then you apply for non-profit status. And if you want to be a charity, you have even more rules and [...]
This started out being a hard read, but now that I’m over halfway through I’m liking it. The concept is simple. Imagine there are 3 circles around you. Inside the first circle are your friends and family. The second circle holds clients, and the third circle is everyone who likes what you do. Seth doesn’t [...]
A couple days ago someone asked me why they should care about social media. “After all” he said. “Isn’t it just a thing for high school kids?” This was during the Q&A session after a presentation I did. There were 30 people in the room, and most laughed at the question. It was a bit [...]
We did a test for a radio show in August – Matrix Media and I. Here’s what happened: The only advertising was giving guests a link to the show, and promotion using ping.fm. The idea was to avoid involving “my audience” too much because you have a known interest in social media. We wanted to [...]
This turned out to be a more interesting film than expected. What IS disappointing is the film being viewed independently of what has happened since the founding of Facebook. Start with knowing that the film is a jumble of fact and fiction. (It seems to be a dogma among directors that the only way to [...]
Okay. So like we don’t already know this, right? But if we all know this, why do so many people have jobs that suck? And why are there always “bad experience” stories from customers? Maybe we don’t know this as well as we want to believe. So let’s get some help. I’ve brought together two [...]
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