The Marketing Spotlight

Applying Business Sense to Fundraising & Social Media We just finished an interview for Social Media: Cheap and Easy with Bill Garlough. I know, you’ve never heard of Bill Garlough. That’s okay. We’ll be meeting a lot of business owners we’ve never heard of. That’s because it’s important for all of us to see examples [...]

Are You Smarter than a Highway? Ever hear the phrase “Dumb as a post?” Or “Dumb as a box of rocks?” How smart is the typical roadway? Right. Not very. And that may be about to change. Here’s a video I saw this morning on a Rotary e-Club site: Nice video, yes? And how, you [...]

Mike is hosting a Hubspot webinar tomorrow titled “Social Media is B.S.” Imagine that. Here’s the first paragraph from the sign-up page: In this webinar Mike discusses how much the marketing power of social media is exaggerated.  Social media is not magic, and fundamental marketing strategies shouldn’t be thrown out the window and replaced by [...]

I just had a conversation with the Executive Director about building the list for her non-profit with direct mail. It was interesting, and there are some good points to share. First, she’s under pressure from her Board to increase the number of names on the mailing list. Now, this is just “let’s get it done” [...]