Social media is used in Egypt to change the government, and in Mexico to keep people safe. But in the U.S. it’s being used by politicians to bicker and throw mud. Is it just me, or does this seem incredibly out of whack? As politicians of all stripes follow Barack Obama’s precedent setting social media [...]
MaryEllen Tribby says blogging is dead, but these bloggers boosted sales at K-Mart this spring by 51% over last year. Don’t seem dead to me… There were 4 bloggers from Collective Bias at the Shopper Marketing Expo last week when I stopped by. And I got to meet a fifth blogger from Chicagonista.com at a [...]
Word of Mouth marketing is the ultimate goal of every business owner. Social media is supposed to the golden ticket for small business marketing, yet less than 1% of small businesses are succeeding with social media? Why? The flat out truth is that YOUR MESSAGE SUCKS! On the other hand, there are thousands of bloggers [...]
58% of US Facebook users EXPECT to gain access to exclusive content, events, sales, discounts or promotions for no better reason than clicking a “Like” button. Talk about an over-weaning sense of entitlement. These results from an Exact Target study are nothing new to us. But it is a little surprising that we haven’t been [...]
It feels good to see research coming out that social media marketers believe a social media presence is more important than social media ads. It’s good because I’ve been saying that ever since Facebook introduced ads and called it social media marketing. This week we look at that research, and more research that shows just [...]
Ever hear that saying “People don’t plan to fail. They fail to plan.” As much as I agree with it, let me be the first to say that HOW you make your plan is less important than having one. So I’m going to share how our mastermind does it, and encourage you to tailor it [...]
It’s called Le Canard Enchainé (The Chained Duck). Published since 1915, it does quite well today with a minimal web presence. Mostly it uses the URL so scammers can’t pose as the newspaper. You can visit their web page at www.lecanardenchaine.fr. And Google does a fairly good job of translating the page. This is just [...]
Sounds like a load of crap, doesn’t it? “Less is more…” 86 people paying $97/month equals $100,104 per year. Small number of people paying a fairly small sum. Groupon says 80% of people actually redeem their daily deal coupon. And retailers hope that’s true because when that number goes up, they really start losing money. [...]
Amazon has announced they are opening up the Kindle to library e-books. Yippee! Amazon Goes Capitalist. As you know, Amazon wants to build a digital library. Google tried the same thing, and they’ve both met a lot of resistance from authors and publishers. (Mostly from publishers.) A few weeks ago, I did a story on [...]
Turns out there’s something to be said for being capitalist, and a rather large downside to being a profiteer. Unfortunately, Groupon is just finding this out. The Groupon IPO is in trouble after the SEC (Securities and Exchange Commission) informed them their revenue reporting is out of whack. Apparently, Groupon has been reporting the full [...]
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