You’re doing everything the “gurus” say to get fans and followers, but no one is turning into a buying customer. That’s because those cow-pattie-gurus want you focused on all the ACTION that’s taking place. Then you might not notice that there’s no PRODUCTIVITY happening. Just pick your favourite guru and look at their Twitter account. [...]
Most small business marketing is still missing the boat when it comes to making profits with social media. That’s because most of the advice those businesses are getting isn’t even good enough to use as fertilizer. In this week’s episode, we look at specific examples of how the media and cow-pattie-gurus are making the matter [...]
Can you remember walking past a Salvation Army Bell Ringer last year and feeling guilty because you didn’t have cash in your pocket? There’s a cure for that. The Salvation Army is rolling out mobile payments for passers-by, so everyone can answer the call of the bell. We look at how they’re doing it, and [...]
Consumers are starting to dislike Thanksgiving Sales. More than one consumer is considering skipping the Thanksgiving Sales this year. That’s because, instead of starting at 4am Black Friday several retailers are planning to start their sales at midnight Thanksgiving Day. As you might imagine, lots of folks are speaking up about this on blogs, Twitter [...]
There are two great articles I came across while researching this week’s show. One is from USA Today. It’s about free applications that let you find your laptop or smartphone when they’re lost. I got a lot from reading this one. The other is from ComputerWorld. It’s about securing your wireless network. The cool thing [...]
Facebook and Groupon losing ground with the government and investors. The FTC has already reached agreements with Google and Twitter over privacy issues. Now they’re close to reaching a deal with Facebook. Unfortunately, the privacy problems seem to run a little more deeply with Facebook. That might be why the New York Times article indicates [...]
US ad agencies – 95% of them – are using social media to identify potential clients for themselves. Unfortunately, their social media efforts are only generating 10% of their new business. That just has to hurt… This news is from a study done by RSW/US and RSW/AgencySearch. (Ironically, two divisions of an ad agency.) And [...]
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