Archive for January, 2012

Listener Questions Answered

Welcome to this week’s episode of Social Media: Cheap and Easy. A listener question that has been coming up a lot lately is “How do I connect social media with the rest of my marketing?” Smart business owners are wanting to let their social media contacts know they have a print newsletter. It’s their most [...]

Social Media Reality Check

There’s a lot coming at us in 2012. From mobile marketing and social media, and from an election and poor economy. So we need to be prepared to make good use of our marketing and advertising dollars. This week, we start with a social media reality check. Yes, mobile phones and social media are growing [...]

Predictions 2012

Welcome to 2012, and the first episode of Social Media: Cheap and Easy for the year. This week, I’m making some predictions. Nine of them, with maybe a bonus one thrown in at the end because “10″ sounds so much better than “9.” We kick off with an economic prediction for 2012 because business owners [...]


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