The Marketing Spotlight

Welcome back!The Glocal Wave and the Future of The Marketing Spotlight
Can you stop marketing, take a break, and still come back to success? Yes, you can.
When Friends, Followers and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media (#FFCE) was being prepared, David Hancock (Founder, Morgan James Publishing) asked me to stop marketing. That’s [...]

My last post was about the 3 kinds of info product.
Now let’s have a look at setting goals for your information marketing efforts. I wrote a similar article recently for Technorati about small business goal setting in social media. The ideas are the same.
You know some of your information products will be free and others [...]

Growth means change and things are changing at The Marketing Spotlight. Accepted by Technorati and Morgan James Publishing in the same week.

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.
Can you imagine how good it feels to write that with confidence?
I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine [...]

Hi,
Last week, I started a challenge from Darren Rowse – 31 Days to Build a Better Blog.
You can tell from the title of this post that I haven’t quite kept up with getting the blog posts done. As it happens, I’m also finishing The Slight Edge by Jeff Olson. Having these two things happen together [...]

We all know repurposing content is the perfect way to get the most benefit from every effort.
Fortunately, that isn’t the only meaning for “repurpose.”
As of today, The Marketing Spotlight is being
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Hi,
Everyone knows you’re supposed to set a schedule and use goals to move yourself along, right?
Yea, me too.
The thing that’s really catching my attention these days is that you have to break
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Hi,
The Obama Protocols goes live (I hope) next week.
Johnny is working on the site…hooking up the e-commerce tools…connecting the pages and setting up the bonus downloads.
I’m wrapping up copy, writing promo e-mails, doing scripts for the calls…and a whole lot of other stuff.
You know what makes this the project of a lifetime? It’s a combination [...]

Hi,
I have to remember – when I write a Friday post – not to say I’ll be writing “tomorrow” when I mean “Monday.” I apologise.
Which brings me to Focus.
Would I have made the same mistake if I were more focussed? Would you have still broken the vase, Neo, if I hadn’t said anything? hmmm…
Anyway, on [...]

Hi,
We haven’t said much about this because it’s still in the research stage.
Bob and I are working on a new resource for List Building. Part of the research is looking at what’s out there in the cryberworld, and talking with other marketers about what works for them.
I’ll tell ya something…there is an amazing – I [...]