The Marketing Spotlight

There are 6 elements every blog post must have to be successful. Read on as Conrad Hall, author of Friends, Followers and Customer Evangelists, shows you what they are and how to use them.

Welcome back!The editorial calendar says I’m supposed to write about “copywriting – editorial vs. promotional.”
I like that topic, and it’s important – but it’s either happening after lunch or getting pushed to tomorrow. (Gee, it’s nice being your own editor!)
Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.
When I read this [...]

This post was actually supposed to be done yesterday, but I got so wrapped up in the exercise for Day 11 that I completely forgot to write the post!
The exercise got me thinking about who are you – my readers? What do you want to read, and what do you need to read?
Terry Dean says [...]

Hi,
How much time are you wasting on forums and discussions?
The activity for Day 9 is to join a forum and participate. That got me looking at the groups (forums) I belong to through LinkedIn and Facebook. It was a surprise to see how short the list is.
There are 8 groups on LinkedIn and 5 on [...]

Hi,
It’s late – almost 11. But I need to share this…
Two things actually, and I’ll get to the automation in a second.
I just spent about 2 hours chatting with Nancy Sabatini – a lady who knows wine as well as I know carpentry, and who has the passion to drive her own business.
Trust this – [...]

Hi,
How do you plan your content when you already know it inside and out?
Start with remembering what it was like when you started. What were your questions? What was hardest for you to learn?
That’s a good place to start. It’ll help you get something down on paper. But it’s just a start.
Your next step is [...]

Hi,
This came up in conversation today at a Chamber of Commerce lunch.
We were talking about small business owners sending unsolicited e-mails to their customers. You know, you’re trying to expand into the internet – you have e-mail addresses from your existing customers – and you want to send them e-mails.
Is this spam?
Like this post? Buy [...]

Hi,
Yes, I am diligently avoiding doing more of the serialised articles from Writing E-Books for Fun and Profit. Well…actually, I’ve decided to just use one day each week for serialised articles.
Why? Did I hear someone ask why?
I was really hoping someone would ask that. Thank you.
Articles are a great way of putting content out into [...]

Bonus reports increase both the real and perceived value of your information product. They show customers that buying your e-book gives them extra value and extra information.
 
Everyone likes getting something for free – a bargain. Short bonus reports enable you to give customers both. They get a bargain by getting extra stuff when they buy [...]

You’ll be happy to know that completing the steps from previous articles can make writing your e-book significantly easier. You’ve prepared and planned, so now you can  enjoy the process of putting things together and producing a high-quality information product.
 
Keep your list of keywords handy as a custom thesaurus. Be sure to give a copy [...]