The Marketing Spotlight

Welcome back!My last post was about the 3 kinds of info product.
Now let’s have a look at setting goals for your information marketing efforts. I wrote a similar article recently for Technorati about small business goal setting in social media. The ideas are the same.
You know some of your information products will be free and [...]

There are only three kinds of information product:

Text
Audio
Video

There are all kinds of combinations for these three. We see them all the time. But these are the 3 profit generators of information marketing.
And those 3 profit generators take one of two forms:

Free
Paid

Whether it’s the free-on-free offer for a newsletter with a report, the monthly payment of [...]

Bob Bly is making around $1,000 per day from information marketing. I’m making a little over $100 per day.
So whether you’ve been in business for more than 30 years and have a ton of experience, or you’re a newcomer like me, the answer is yes.
Yes, information marketing increases revenue and profits.
Just so we’re clear, infomration [...]

We all know repurposing content is the perfect way to get the most benefit from every effort.
Fortunately, that isn’t the only meaning for “repurpose.”
As of today, The Marketing Spotlight is being
Like this post? Buy me a hot chocolate or send me a tip!

Hi,
Today’s the last “official” day of my vacation, and Rich is sending me out with a BANG!
I spent an hour on the phone with Rich today talking about list building. It’ll be great to have the edited audio back from Recorded Moments on this one. Rich covered so much, I’m going to wear out a [...]

Hi,
I wanted to make this post last night, but “general life” happened… 
Rich Schefren, CEO and founder of Strategic Profits, is spending an hour with me
Like this post? Buy me a hot chocolate or send me a tip!

Hi,
Everyone who has read my book on writing e-books, or the book for copywriters building their site, knows I’m not a big fan of doing it yourself.
Well, I confess to rethinking my opinion.
You see, I’ve been trying XSitePro2. This is software ETR promotes – it’s part of the package for everyone who joins their Internet [...]

GPS is short for guided profit system.

Rich has taken his GPS system, updated it and made it even better than it was the first time around. And he’s releasing GPS 2.0 tomorrow!

Obviously I like Rich, and I know he puts a lot of heart, and a lot of energy, into everything he [...]

Hi,
When’s the last time you heard someone mention Editorial Copywriting?
I’ll bet it happened when you were standing next to me or Bob Bly.
Google tells me the keyword phrase “editorial copywriting” is searched only 36 times each month. That’s incredible when you consider
Like this post? Buy me a hot chocolate or send me a tip!

Hi,
This is the “regular” post I promised earlier today. Here’s the back story:
I’ve been using Aweber for about a year and am ENTIRELY satisfied with what they do. They also have good support, and lots of educational resources. You can even take articles from their site and use them for content – just be sure [...]