http://themarketingspotlight.com Turning information into profit every day. Tue, 29 Jun 2010 18:17:52 +0000 http://backend.userland.com/rss092 en The Glocal Wave and the Future of The Marketing Spotlight Can you stop marketing, take a break, and still come back to success? Yes, you can. When Friends, Followers and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media (#FFCE) was being prepared, David Hancock (Founder, Morgan James Publishing) asked me ... http://themarketingspotlight.com/?p=490 3 Reasons to Go For Gold Olympians fulfilled their dreams in Vancouver, BC this year. They competed at the peak of their ability, and with the best performers in their sport. In an earlier post, I gave you 3 reasons why you can just lay down and quit. But this is ... http://themarketingspotlight.com/?p=484 There’s more than one reason to avoid dating your posts. It helps you feel less guilty when you get distracted and don’t post for quite a while. Yep, I’m feeling guilty. Especially since we all know quite well how important consistent communication is in relationship marketing.  ;-) So here are a couple ... http://themarketingspotlight.com/?p=477 You’re ugly. Your mama dresses you funny, and you’re broke. What other reasons can I throw at you for quitting? Here are the 3 biggest reasons I’ve seen in the last 2years: I don’t have the time I don’t know what to do, and (my favourite) I need help Welcome to the party, folks. ... http://themarketingspotlight.com/?p=475 What #blogoff2 is Teaching Bloggers There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that? Let's take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each ... http://themarketingspotlight.com/?p=470 This is the third video in the series. It's also the shortest. Twitter doesn't require much for your profile. These videos, plus a free electronic download of the book, are part of what I've planned as supports for when "friends, followers and Customer Evangelists" is released. After all, there are so ... http://themarketingspotlight.com/?p=464 This is a video I created to go with my new book "friends, followers and Customer Evangelists." It's actually part of a series of 3 videos to give readers a step-by-step guide to creating profiles for the Golden Trio (Facebook, LinkedIn and Twitter). Please feel welcome to share this video with ... http://themarketingspotlight.com/?p=463 This is a video designed to support the information in my upcoming book "friends, followers and Customer Evangelists." I'd appreciate having your feedback - especially since this video is the longest of 3. The videos cover each of the Golden Trio sites - LinkedIn, Facebook and Twitter. This one goes ... http://themarketingspotlight.com/?p=462 This is from Regina Brett, a columnist for The Plain Dealer in Cleveland, OH. You've probably seen an e-mail circulating that says she is 90. Well, she's actually 50 and has a book coming out next year (2010) based on these life lessons. They aren't earth shattering - or even anything ... http://themarketingspotlight.com/?p=458 What #blogoff2 is Teaching Bloggers There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that? Let's take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of ... http://themarketingspotlight.com/?p=456