The Marketing Spotlight

Welcome back!Hi,
People ask me about Search Engine Optimisation (SEO) all the time.
There are courses you can take to learn about SEO – and I’ve taken a couple. Some copywriters are even making money by promoting themselves as SEO copywriters.
The thing is, all SEO means is using the keywords relevant to your topic wisely.
Let’s say you [...]

Hi,
I was speaking with Akinniyi yesterday about his site/blog/ezine and he asked a good question. He wanted my advice on what strategy to use for list building.
That’s a good question because I think we all see the components of internet marketing as being just a little too separate and unique. Here’s what I mean:
Akin was [...]

Good Morning,
I just approved a comment from Cindy King that really got me thinking.
We have all experienced trying to learn about Internet Marketing and discovering “there is SO much to learn.” But the truth is – as I’m discovering – that there is a lot TO DO, and very little we actually need to learn.
That’s [...]

Good Morning,
We all know the axioms.
“Whatever doesn’t kill you makes you stronger.”
“You have only failed when you refuse to get up.”
And one that always inspires a dry chuckle: “It isn’t whether you win or lose, it’s how you play the game.”
Some day I’ll share the full extent of my stumble, and everything it has meant [...]

Hi,
First, yes, I have missed a couple of days. I apologise. Tuesday was my birthday – 16 December.
Yea, it’s not much of an excuse, but that’s my story and I’m sticking to it. 
And, no, I”m not telling how old I am. I’m still single – telling my age might hurt my chances for [...]

Hi,
The last three days have been amazing.
Gary Rockis and I got together in Toronto for three days to plan the re-launch of the Ultimate E-Book Teleworkshop Series. It was a lot of work – some fun – and incredibly rewarding. Let me share just a few things to keep in mind as you plan your [...]

Good Morning,
There are two things I’d like you to read in addition to this post today. You can find both of them here.
They’re both part of ETR’s newsletter today. The first is actually the ad copy right at the top. And, I mean click on the link and read the whole sales page. I’ll tell [...]

Good Morning,
The wheel has been around, and around, and around – for a while.
Ever wonder why we keep using it?
Well…duh…because it works, of course.
Same’s true of things like books and knowledge. That came home to me this morning while reading an e-mail from my VA (virtual assistant).
The top item on her Christmas list is a copy [...]

Good Morning,
Starting your story in the middle is a good practice. Doing that with a project is a recipe for disaster.
But how do you know where to start when you’re just a beginner?
When it comes to writing an e-book, start with Writing E-Books for Fun and Profit. Yes, I wrote it and this is shameless [...]

Hi,
It’s always good to get your blog post, article, or report finished and out to your audience.
The tough part is when you hand it over to someone like me for the editing. You just know the editor is going to change something – we always do.
Sometimes what we change is where you start your story.
For [...]