The Marketing Spotlight

Welcome back!Hi,
This question just came up with a novice writer. She is writing her first book and is wondering how much detail to put into the outline.
Eventually, the answer to this question becomes: Use as much detail as you want.
Of course, you can guess that this answer works when you have written a couple of [...]

Good Morning,
Tim sent me some files to edit yesterday, and mentioned he’s having a hard time committing to writing every day. Maybe the advice I gave him will help you, too.
The writing Tim is doing gives him content for articles, an e-zine and blog posts. It seems to me that all this work is a [...]

Hi,
Today is a very nice day – even though it -23 Celcius and the forecast is for colder weather.
It’s a nice day because I just submitted the final draft of my new book The Instant Amazon Best-Seller Formula. Yippee.
Which brings me to the title of this post. My next project is to work on the [...]

Hi,
Steve and I have been having a chat about this recently. Steve is a copywriter and he’s thinking about writing an e-book to use as a premium.
What we’ve been talking about (be e-mail) is that there’s really no such thing as a not-for-profit, or free, premium of any kind.
First, you should put a List Price [...]

Good Morning,
Ah, if only it were just that easy. Right?
Well, when you pick the right way to be different, it is.
Think of the class clown from when you were in school. That’s one way to different. You know it isn’t going to do much for you, but it’s one way to be different.
Loud colours, graphics [...]

Hi,
That’s a lulu, isn’t it?
And I’m not talking about a fish tale.
Lulu.com is just about the largest online self-publishing tool today. It’s a free service – until you reach the point of being ready to actually publish your book.
They offer a huge array of free tools and services to get you started. Everything from advice on [...]

Hi,
Suzanne Richardson has a great, short article in today’s ETR newsletter.
The address for the article is listed as a trackback with this post – but I’m still not clear about how trackbacks work. So, this link takes you there (I hope  ;-)  ).
There are also several past articles Suzanne has written listed at the bottom [...]

Hi,
I’ve been reading the latest newsletter from Trendwatching. It’s all about Generation G and how we, as a society, are becoming more caring and generous. There was also some information about how businesses need to balance philanthropy and profit.
So how do you do that with the reports you intend to use as premiums?
Start by realising that you [...]

Hi,
This happens to be a big thing in my mind right now because I’m working on the second draft of two books, and the first draft of another.
It’s the first time I’ve been in this situation. Being able to look at my editor’s comments on two books while working on a third has turned out [...]

Good Morning,
The last few weeks have seen me going through Rich Schefren’s reports with a fine tooth comb and reading a lot of blog entries by the other “big names.”
The idea of a “magic pill” has come up a lot. I was amazed to see that they all, fundamentally, agree on the nature of this [...]