The Marketing Spotlight

Welcome back!The editorial calendar says I’m supposed to write about “copywriting – editorial vs. promotional.”
I like that topic, and it’s important – but it’s either happening after lunch or getting pushed to tomorrow. (Gee, it’s nice being your own editor!)
Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.
When I read this [...]

My last post was about the 3 kinds of info product.
Now let’s have a look at setting goals for your information marketing efforts. I wrote a similar article recently for Technorati about small business goal setting in social media. The ideas are the same.
You know some of your information products will be free and others [...]