Yes, it has been a while since I've updated this blog. I apologise. Life has been interesting, and it has led to a new book project: Getting Happy...when you wish you were dead.
Sometimes happiness is found through a field of sorrow and pain. Or maybe it always is and that's what makes it possible to appreciate the happiness?
Since this blog is about marketing, let me fill you in on how the marketing is going to work (I hope) for Getting Happy...when you wish you were dead. This blog, www.themarketingspotlight.com, will have updates about what we're doing to market the book, how those efforts are working, and suggestions for how you can do the same things.
A new site, www.gettinghappybook.com, is being built right now. The basics are in place. Some functional changes are being made over the Easter weekend. Then the site goes live Tuesday, 2 April 2013 - ready or not. There is also a Facebook Page - www.facebook.com/gettinghappybook. It is currently UNpublished. We're updating it over Easter weekend, and it too will be live Tuesday, 2 April 2013.
I thought about kicking off the conversation around the book on 1 April. Then it occurred to me that this is April Fool's day. Since the book is about mental health and suicide, I thought people just might take it for a sick joke. So April 2nd it is.
The Facebook Page - and www.gettinghappybook.com - are for you to comment on the project. You're welcome, and invited, to give your input on anything you think should be added to the manuscript, changed, or even removed. The first post on www.gettinghappybook.com gives the architecture for the book so you'll know how we're approaching it. I think you'll see the approach is unique, and I hope you like it.
That's all for now. I'll update through the weekend, and I'm planning on short, daily posts to share the progress we're making. The objective is to start the conversation from 2 April to 28 April. Then we're doing a Kickstarter campaign from 29 April to 26 May to make sure there's a real need and interest for the book before we head into publishing.
Please be sure to check in regularly, read the updates, and put in our comments. I appreciate knowing what you think.