Welcome to this week’s episode of Social Media: Cheap and Easy. A listener question that has been coming up a lot lately is “How do I connect social media with the rest of my marketing?” Smart business owners are wanting to let their social media contacts know they have a print newsletter. It’s their most [...]
There’s a lot coming at us in 2012. From mobile marketing and social media, and from an election and poor economy. So we need to be prepared to make good use of our marketing and advertising dollars. This week, we start with a social media reality check. Yes, mobile phones and social media are growing [...]
Welcome to 2012, and the first episode of Social Media: Cheap and Easy for the year. This week, I’m making some predictions. Nine of them, with maybe a bonus one thrown in at the end because “10″ sounds so much better than “9.” We kick off with an economic prediction for 2012 because business owners [...]
The Web is Dead, Social Media is Saturated, and Social Business is Our Future… At least this is what George Colony, CEO of Forrester Research, thinks. He unveiled these predictions during his presentation at LeWeb in Paris this year. I caught this story through the Logic & Emotion blog, and decided to include it in [...]
As I have been predicting, the Occupy Wall Street movement is splitting. The leaders and achievers in OWS are producing a live media outlet (article from New York Times) while the OWS wanna-bes and masses are organizing protests that hurt the working man (article from USA Today). Listen to this week’s show to know what’s happening [...]
Several things have happened over the last year that are now resulting in great rewards for Small Business Marketing. And with those rewards come some risks. The first is a service called ValuText. You can guess from the name that it lets you send text messages to people who have opted-in to receive them. And [...]
This week’s stories have me just a wee bit angry. So you might want to prepare yourself to be offended. Start listening now to Social Media: Cheap and Easy Small business marketing is far easier than most business owners make it out to be. But you do need to do some work, and professional advice [...]
An Italian mathematician is launching his own search engine to challenge Google. Massimo Marchiori claims to have developed a radical new view of what a search engine can be. He has posted a cryptic video describing his vision at Volunia.com. You can also sign up as a beta tester for his new search engine. The [...]
You’re doing everything the “gurus” say to get fans and followers, but no one is turning into a buying customer. That’s because those cow-pattie-gurus want you focused on all the ACTION that’s taking place. Then you might not notice that there’s no PRODUCTIVITY happening. Just pick your favourite guru and look at their Twitter account. [...]
Most small business marketing is still missing the boat when it comes to making profits with social media. That’s because most of the advice those businesses are getting isn’t even good enough to use as fertilizer. In this week’s episode, we look at specific examples of how the media and cow-pattie-gurus are making the matter [...]
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