Category Archives: Writing

Loose Tracking Methods – #1 Reason for Business Failure

Small business owners don’t have money to waste on loose tracking methods, but they keep doing it. It’s the number one reason for business failure because it means you’re constantly bleeding cash into advertising that produces little or no result.
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Here are three effective, easy to do fixes for loose tracking methods.

Loose Tracking Methods Fix #1 – Continue reading

Blogsite vs Website – The Power of Content

Carol asked me recently whether she should include a blog with her website. Like many business owners, she didn’t really understand the powerful, business building (or strangling) differences between a website and a blogsite.

The first thing to understand is that a blogsite and website have the same appearance. They each have pages, links, ads, and other content. You can even make a website do the same things a blogsite does. The difference is this: Anyone can handle a blogsite, and it takes a programmer to handle a website.

Blogsites are dead-nuts easy to manage. You definitely want a Continue reading

Happiness is a Whole New Book

Yes, it has been a while since I’ve updated this blog. I apologise. Life has been interesting, and it has led to a new book project: Getting Happy…when you wish you were dead.

Sometimes happiness is found through a field of sorrow and pain. Or maybe it always is and that’s what makes it possible to appreciate the happiness?

Since this blog is about marketing, let me fill you in on how the marketing is going to work (I hope) for Getting Happy…when you wish you were dead. This blog, www.themarketingspotlight.com, will have updates about what we’re doing to market the book, how those efforts are working, and suggestions for how you can do the same things.

A new site, www.gettinghappybook.com, is being built right now. The basics are in place. Some functional changes are being made over the Easter weekend. Then the site goes live Tuesday, 2 April 2013 – ready or not. There is also a Facebook Page – www.facebook.com/gettinghappybook. It is currently UNpublished. We’re updating it over Easter weekend, and it too will be live Tuesday, 2 April 2013.

I thought about kicking off the conversation around the book on 1 April. Then it occurred to me that this is April Fool’s day. Since the book is about mental health and suicide, I thought people just might take it for a sick joke. So April 2nd it is.

The Facebook Page – and www.gettinghappybook.com – are for you to comment on the project. You’re welcome, and invited, to give your input on anything you think should be added to the manuscript, changed, or even removed. The first post on www.gettinghappybook.com gives the architecture for the book so you’ll know how we’re approaching it. I think you’ll see the approach is unique, and I hope you like it.

That’s all for now. I’ll update through the weekend, and I’m planning on short, daily posts to share the progress we’re making. The objective is to start the conversation from 2 April to 28 April. Then we’re doing a Kickstarter campaign from 29 April to 26 May to make sure there’s a real need and interest for the book before we head into publishing.

Please be sure to check in regularly, read the updates, and put in our comments. I appreciate knowing what you think.

The Bloggers of Collective Bias

MaryEllen Tribby says blogging is dead, but these bloggers boosted sales at K-Mart this spring by 51% over last year. Don’t seem dead to me…

There were 4 bloggers from Collective Bias at the Shopper Marketing Expo last week when I stopped by. And I got to meet a fifth blogger from Chicagonista.com at a social event that evening. We cover what they do, and how it fits in with Collective Bias on the show – www.SocialMediaCheapAndEasy.com – but I want to give you some more detail about the bloggers, what they do, and how to find them.

Let’s start with who they are and where they write.

Liz and Douglas are a husband and wife team. (Last names left out as a courtesy. Visit their blogs to find out more.) They blog full time and maintain 3 blogs plus 6 e-zines. They have a combined audience of about 10,000.

Liz and Douglas maintain

Vanessa is a Chicago mom who blogs part-time, and contributes to Continue reading

Amazon’s New Library, Google’s Review Site, and Cable’s Going Mobile

Is capitalism dead?

The stories this week on Social Media: Cheap and Easy are all about companies that claim to be capitalist. Are they? Or are they just profiteers and opportunists who no longer understand the meaning of capitalism?

In the latest effort to establish an e-book lending library, Amazon is putting forward their plan. It’s different from what Google tried, and definitely different from what a group of research libraries has done (and those libraries are currently being sued by authors).

Will Amazon be successful? The answer lies in whether Amazon chooses to be capitalist and stick with their origins, or abandon capitalism for pure opportunism. When Cornelius Vanderbilt moved from steamships to railroads, there’s no question he did it because it looked profitable. There’s also no question that the basis of the profit was developing a reliable transportation system across land for business owners and passengers.

Vanderbilt used capital (and capitalism) to produce the needed transportation systems, and got wealthy in the process.

Is Amazon pursuing an e-book lending program because they want to Continue reading

Talking Books – More Than A CD Or Audio File

Welcome to our new readers. 322 new folks have joined us this week.

And thank you to each of you for telling your friends and inviting them to visit The Marketing Spotlight. I appreciate having your support.

We all know what talking books are, right? You can get them at the library, buy them at book stores, and sometimes celebrities do the recording for a book.

Of course, as the title for this posts says – there’s more to it than that.

Talking books is also a way of producing a new book. I’m using it for the first, second and third times right now on titles we’re producing this year. One is Facebook Continue reading

Splitting the 2010 Social Media Guide

We’re in the “thrashing” period for revising The Business Owner’s Guide to Social Media.

There’s even a possible title change. What do you think of “Facebook Sucks…And Other Social Media Truths.”

A big change we’re looking at is splitting the guide into 2 parts. A basics section and one that’s more advanced. The section with the basics gets delivered completely online.

This is the part with all the information about creating profiles, the illustrations and graphics, and even the lists of sites. It’s almost half of the current guide, and there is more information we want to add. The idea is to make it a resource for anyone getting started with social media, and who needs to incorporate it with an existing local business marketing strategy.

The fun part about this piece is that it is Continue reading

Progress Needs an Audience

There’s more than one reason to avoid dating your posts. It helps you feel less guilty when you get distracted and don’t post for quite a while.

Yep, I’m feeling guilty. Especially since we all know quite well how important consistent communication is in relationship marketing.  😉

So here are a couple of quick notes, and I’m working diligently at putting time back into my day to write here consistently.

Note 1: We’re planning a 40 city tour this summer in the US.

The tour has me and 8 co-presenters visiting 40 of the Top 100 US markets. We’ve put several partners into place (read non-profits) and are starting to contact sponsors now. Stay tuned for more on this because there’s a lot to share.

Note 2: The local Rotary Club has started putting everything into place for their fall charity event – the Rotary Ball.

They have a Facebook Fan Page, and I’m asking you to help them by becoming a fan. Tell everyone you know about it for one simple reason: half the money they raise is going to We Care – the local food bank.

Okay, that’s the quickie update. There’s more to come – plenty more. Including a 13 part series on the G.L.A.D.™ system for using social media. I think you’ll like it.

6 Keys to a Successful Blog Post

What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let’s take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you’re interested in improving your social media ROI, do keep reading… Continue reading

6 Keys to a Successful Blog Post

What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let’s take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you’re interested in improving your social media ROI, do keep reading… Continue reading