Category Archives: Blogging

Blogsite vs Website – The Power of Content

Carol asked me recently whether she should include a blog with her website. Like many business owners, she didn’t really understand the powerful, business building (or strangling) differences between a website and a blogsite.

The first thing to understand is that a blogsite and website have the same appearance. They each have pages, links, ads, and other content. You can even make a website do the same things a blogsite does. The difference is this: Anyone can handle a blogsite, and it takes a programmer to handle a website.

Blogsites are dead-nuts easy to manage. You definitely want a Continue reading

The Bloggers of Collective Bias

MaryEllen Tribby says blogging is dead, but these bloggers boosted sales at K-Mart this spring by 51% over last year. Don’t seem dead to me...

There were 4 bloggers from Collective Bias at the Shopper Marketing Expo last week when I stopped by. And I got to meet a fifth blogger from Chicagonista.com at a social event that evening. We cover what they do, and how it fits in with Collective Bias on the show – www.SocialMediaCheapAndEasy.com – but I want to give you some more detail about the bloggers, what they do, and how to find them.

Let’s start with who they are and where they write.

Liz and Douglas are a husband and wife team. (Last names left out as a courtesy. Visit their blogs to find out more.) They blog full time and maintain 3 blogs plus 6 e-zines. They have a combined audience of about 10,000.

Liz and Douglas maintain

Vanessa is a Chicago mom who blogs part-time, and contributes to Continue reading

Progress Needs an Audience

There’s more than one reason to avoid dating your posts. It helps you feel less guilty when you get distracted and don’t post for quite a while.

Yep, I’m feeling guilty. Especially since we all know quite well how important consistent communication is in relationship marketing.  😉

So here are a couple of quick notes, and I’m working diligently at putting time back into my day to write here consistently.

Note 1: We’re planning a 40 city tour this summer in the US.

The tour has me and 8 co-presenters visiting 40 of the Top 100 US markets. We’ve put several partners into place (read non-profits) and are starting to contact sponsors now. Stay tuned for more on this because there’s a lot to share.

Note 2: The local Rotary Club has started putting everything into place for their fall charity event – the Rotary Ball.

They have a Facebook Fan Page, and I’m asking you to help them by becoming a fan. Tell everyone you know about it for one simple reason: half the money they raise is going to We Care – the local food bank.

Okay, that’s the quickie update. There’s more to come – plenty more. Including a 13 part series on the G.L.A.D.™ system for using social media. I think you’ll like it.

6 Keys to a Successful Blog Post

What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let's take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you're interested in improving your social media ROI, do keep reading... Continue reading

6 Keys to a Successful Blog Post

What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let's take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you're interested in improving your social media ROI, do keep reading... Continue reading

Community Building with Competition

Today kicks off the second annual Blog Off competition at Community Marketing Blog.

Andrew Ballenthin, the founder and organiser, tells me there are 20 confirmed competitors and maybe a couple late comers. There is one person from Huffington Post competing, another newbie (Sam Diener) who has been blogging for just a few months - he's already built an audience of more than 20,000.

There are two objectives to Blog Off 2

  1. Show the power of social media to build community
  2. Demonstrate how to measure social media ROI

To do that, competing bloggers have 12 days to engage their audience, develop traffic and Continue reading

Better Blogging – Day 20 of the 31 Day Challenge

The editorial calendar says I'm supposed to write about "copywriting - editorial vs. promotional."

I like that topic, and it's important - but it's either happening after lunch or getting pushed to tomorrow. (Gee, it's nice being your own editor!)

Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.

When I read this through,two ways of commenting occurred to me.

  1. Follow the instructions and interact with other blogs. I'll do this.
  2. Expand on the instructions and write a comment post today about the 31DBBB book.

Picking up a copy of 31DBBB was a result of thinking "I need to get more organised about managing my blog."

To be honest, I had never heard of Darren Rowse and was Continue reading

Growing Your Blog – Day 14 of the 31 Day Challenge

We all want our businesses to grow. That's why we read the books, blogs and other resources.

Part of growing is change, and The Marketing Spotlight is changing.

Day 14 is all about updating key pages on your blog. Well, I'm going to update my About page, and I'm adding several pages. In fact, I'm migrating the content from www.conradhallcopywriting.com over to www.themarketingspotlight.com.

This blog is my central business site. After all, I'm telling you to make a blog the centre of your online efforts. It's only fitting that you see the results of me "practicing what I preach!"

But there's more to the changes than that... Continue reading

Improve Your Blog with People Watching – Day 13 of the 31 Day Challenge

Take a trip to the mall and improve your blog.

That's the title for Day 13, and it's why I didn't post yesteray. I was out people watching.

Actually, I went to Dyllan's school and volunteered in her classroom to help the teacher out. In the process, I was able to watch two ladies give a guest presentation, see how the teacher and students work together, and how the students reacted to having a stranger in the room (me being the stranger).

How often have you read or heard the advice "know your customer?"

Yea, me too. Probably about a million times.

So why is it that we are Continue reading

Your Editorial Calendar – Pt 2 of 2 – Day 12 of the 31 Day Challenge

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.

Can you imagine how good it feels to write that with confidence?

I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it's going to feel - a year from now - when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.

Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It's incredibly uplifting to see an article from someone new who is enjoying their successes - just as it's educational to hear from someone with experience.

Of course, the membership site will be at Continue reading