Category Archives: Blogging

Your Editorial Calendar – Pt 1 of 2 – Day 11 of the 31 Day Challenge

This post was actually supposed to be done yesterday, but I got so wrapped up in the exercise for Day 11 that I completely forgot to write the post!

The exercise got me thinking about who are you - my readers? What do you want to read, and what do you need to read?

Terry Dean says you should always give readers what they want, and slide in what they need. Kind of like how our parents handled vegetables.  ;-0

Even though quite a few copywriters read this blog, they really aren't my focus. My interest and passion lies in helping business owners make Continue reading

Forums & Discussions – Are you wasting your time? – Day 9 of the Challenge

Hi,

How much time are you wasting on forums and discussions?

The activity for Day 9 is to join a forum and participate. That got me looking at the groups (forums) I belong to through LinkedIn and Facebook. It was a surprise to see how short the list is.

There are 8 groups on LinkedIn and 5 on Facebook. Each of them is directly and obviously related to my business.

Have you ever thought you could be wasting time on your groups just because Continue reading

Social Media Experts – Day 8 of the 31 Day Challenge

Hi,

There has been a lot of talk lately on the subject of social media snake oil, and people calling themselves social media experts.

David Armano weighs in.

V Mary Abrahm sounds off.

And Dawn Foster gives some interesting advice.

By the way, today's exercise is actually about interlinking your posts. So I'm writing a post I think can be linked to others on my blog. (Two birds, one stone.)

Let's start by acknowledging everyone makes mistakes - even the biggest social media site in the world. Earlier this month, Facebook announced a partnership with Neilsen.

When it was announced, I took issue with Facebook for Continue reading

Facebook doesn’t get Social Media – Day 7 of the challenge

Wouldn't you know it...I commit to finishing Darren Rowse's 31 day challenge, and Day 7 has a scary assignment.

Write a link post. Eek!

I have to contribute something useful and constructive to someone else's blog post. 😉

As much as I like adding to the conversation, there's actually a recent article I'd like to add to more than a blog post. The article is about Neilsen teaming up with Facebook to Continue reading

Social Media and Your Blog – Day 6 of the 31 Day Challenge

Hi,

You're not the only one who's thinking I can't count too well.  😉

I confess...with the launch of How to Profit with Social Media - The 2010 Social Media Directory last week, I let myself get lazy with blogging. I apologise. (And I'm very motivated to get through Darren Rowse's blogging challenge - you'll see.)

That laziness is a big part of the title for this post. Your blog should be the centre of your social media marketing efforts.

You probably already know you can get Twitter to update to your blog. Did you know you can get other social media sites - like FriendFeed - to update your blog, too? Of course, you can also connect Facebook and LinkedIn to your blog - they offer you the code to do it.

Here's why you want your blog to be Continue reading

Communicating with Comments – Better Bloggin Day 5

Hi,

You're probably wondering what happened to Day 4. I didn't miss it, honest.

Day 4 and Day 5 actually don't involve writing a post for your blog.

The exercise for Day 4 was to analyze a top blog in my niche. You can probably guess that I chose Michel Fortin's blog - he's a bit of a hero for me. Partly because he's Canadian, but mostly because his blog is great. He and Sylvie put out a ton of terrific content.

For example, if you're after some solid advice about Continue reading

Repurposing Your Blog – Day 1 of the 31 Day Challenge

We all know repurposing content is the perfect way to get the most benefit from every effort.

Fortunately, that isn't the only meaning for "repurpose."

As of today, The Marketing Spotlight is being Continue reading

Twitter Tools – Connect Twitter and Your Blog

Hi,

This is late for me, so this one will be short.

Have you connected your blog with your Twitter account? If you have a WP blog, just search for Twitter Tools on the "add new plugins" page. It's a widget by Alex King.

I'm using it now, and it's a handy way to update your Twitter every time you post to your blog.

Have a good weekend.

Sincerely,

Conrad Hall

Social Media for Copywriters

Hi,

You'd think copywriters would have the easiest time making use of social media.

After all, we get paid to write in a conversational style. Focussing on useful content, and showing readers the benefits, is second nature to a copywriter.

But what do you do when you only have 140 characters to convey a message? Continue reading