Andrew Ballenthin, the founder and organiser, tells me there are 20 confirmed competitors and maybe a couple late comers. There is one person from Huffington Post competing, another newbie (Sam Diener) who has been blogging for just a few months - he's already built an audience of more than 20,000.
There are two objectives to Blog Off 2
Show the power of social media to build community
Demonstrate how to measure social media ROI
To do that, competing bloggers have 12 days to engage their audience, develop traffic and Continue reading →
Bob Bly is making around $1,000 per day from information marketing. I'm making a little over $100 per day.
So whether you've been in business for more than 30 years and have a ton of experience, or you're a newcomer like me, the answer is yes.
Yes, information marketing increases revenue and profits.
Just so we're clear, infomration marketing has two parts:
information marketing - where you use information to promote a product or service; and,
marketing information - where you sell an information product.
You can see how they go together. For example, we're giving away a big piece of my new book How to Profit with Social Media - The 2010 Social Media Directory at www.mysocialmediadirectory.com/technorati.html.
The information we're giving away solves the biggest problem business owners have to Continue reading →
A friend wrote to me recently complaining about having several projects "almost finished."
Sound familiar? I've been in that situation once or twice myself. 😉
Fortunately, all this person needed done was editing. This is something I happen to do well - so now those "almost finished" projects are complete. (I wonder if they mentioned it hoping I'd have some available time. 😉 )
And the answer, fortunately, is always that simple. Yes, always.
That's the title for Day 13, and it's why I didn't post yesteray. I was out people watching.
Actually, I went to Dyllan's school and volunteered in her classroom to help the teacher out. In the process, I was able to watch two ladies give a guest presentation, see how the teacher and students work together, and how the students reacted to having a stranger in the room (me being the stranger).
How often have you read or heard the advice "know your customer?"
It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.
Can you imagine how good it feels to write that with confidence?
I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it's going to feel - a year from now - when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.
Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It's incredibly uplifting to see an article from someone new who is enjoying their successes - just as it's educational to hear from someone with experience.