Lot's of people talk about repurposing content. I've even mentioned here in this blog.
A new facet of repurposing has come up in my work.
It turns out that work I'm doing on a new List Building book with Bob Bly is also useful to me for the teleseminar project I'm developing.
Add to that - both projects are obviously useful to me in helping my clients achieve their objectives.
You see, I had this limited sort of view for repurposing. I thought of it in terms of re-using ideas or content in a linear way - from blog posts to articles to reports to e-books. Then going back and forth along that line.
It's neat to see how you can repurpose in a lateral fashion instead of just a linear fashion.
Add to everything that all the testing I'm doing for list building, copy testing, script development, etc. is all becoming content for my new monthly e-zine.
In fact, the content is turning out to be so good I've already set a subscription rate for the e-zine. All I have to is finish putting the web site together! ha! ha!
As much as it's a pile of work, I'm enjoying getting it done. There are just so many little things that come up - things you can't really plan for (and, honestly, that aren't always fun) that end up showing you something you'd never have learned otherwise.
All this put together has taken me from freelancing at home in Toronto to working on a major project in another country, writing for ETR and Dr. Sears, and watching my client list/revenue/product roster grow faster than I imagined they would.
I guess there's something to be said for working hard wisely. 😉