There’s a lot coming at us in 2012. From mobile marketing and social media, and from an election and poor economy. So we need to be prepared to make good use of our marketing and advertising dollars.
This week, we start with a social media reality check.
Yes, mobile phones and social media are growing presences in the marketplace. They are, however, no where near as big as the cow-pattie gurus want you to believe they are. The idea that you “must have” a Facebook Page or risk losing out to your competition is poppycock. And the numbers back me up – listen to the show and check my sources for yourself.
You can listen right away by streaming the audio, or click “Download” and take the show with you on your phone, tablet or MP3 player.
We also take a quick look at a company that’s doing social media very well. It’s Collective Bias, and their primary social media tool is blogging. All of their results are trackable, and highly profitable, so it’s worth paying attention to what they’re doing.
Then we take a look at the truth for what it takes to attract an audience.
Would you be willing to sit and watch a 45 minute video of two scientists discussing Systems Biology? Me neither, but Dr. Hidalgo has an audience of thousands. We take a look at how he has done it, and why you’re able to do the same thing for your business.
And we wrap up the show with how you can use technology trends to benefit your own business.
The Consumer Electronics Show – one of the largest consumer shows of during the year – ran from Jan 10 – 13. There were some decidedly non-tech companies at the show, and they were very smart to be there. You need to know why, and how to follow their example. So listen to this week’s show.
You can listen to right now by clicking the Play button, or hit “Download” and take the show with you on your laptop, phone or tablet.
And please do tell me what you think of the show. Is it entertaining and informative, or do you think I’m full of wind? Leave a comment here, or send me an e-mail at firstname.lastname@example.org. I look forward to hearing from you.