Tag Archives: Andrew Ballenthin

Community Building with Competition

Today kicks off the second annual Blog Off competition at Community Marketing Blog.

Andrew Ballenthin, the founder and organiser, tells me there are 20 confirmed competitors and maybe a couple late comers. There is one person from Huffington Post competing, another newbie (Sam Diener) who has been blogging for just a few months – he’s already built an audience of more than 20,000.

There are two objectives to Blog Off 2

  1. Show the power of social media to build community
  2. Demonstrate how to measure social media ROI

To do that, competing bloggers have 12 days to engage their audience, develop traffic and Continue reading