Tag Archives: blogging

Blogsite vs Website – The Power of Content

Carol asked me recently whether she should include a blog with her website. Like many business owners, she didn’t really understand the powerful, business building (or strangling) differences between a website and a blogsite.

The first thing to understand is that a blogsite and website have the same appearance. They each have pages, links, ads, and other content. You can even make a website do the same things a blogsite does. The difference is this: Anyone can handle a blogsite, and it takes a programmer to handle a website.

Blogsites are dead-nuts easy to manage. You definitely want a Continue reading

The Bloggers of Collective Bias

MaryEllen Tribby says blogging is dead, but these bloggers boosted sales at K-Mart this spring by 51% over last year. Don’t seem dead to me…

There were 4 bloggers from Collective Bias at the Shopper Marketing Expo last week when I stopped by. And I got to meet a fifth blogger from Chicagonista.com at a social event that evening. We cover what they do, and how it fits in with Collective Bias on the show – www.SocialMediaCheapAndEasy.com – but I want to give you some more detail about the bloggers, what they do, and how to find them.

Let’s start with who they are and where they write.

Liz and Douglas are a husband and wife team. (Last names left out as a courtesy. Visit their blogs to find out more.) They blog full time and maintain 3 blogs plus 6 e-zines. They have a combined audience of about 10,000.

Liz and Douglas maintain

Vanessa is a Chicago mom who blogs part-time, and contributes to Continue reading

6 Keys to a Successful Blog Post

What #blogoff2 is Teaching Bloggers

There are dozens of posts for Blog Off 2. Some have zero comments while others are well into double digits. Why is that?

Let’s take a look at 6 things the most popular posts are doing so you can put them to use for yourself. Each of these posts has:

  1. An Attention Grabbing Headline
  2. Emotional Appeal
  3. Useful Content
  4. A Current Topic
  5. Graphics
  6. Conversation

How well are you doing at putting these into your blog posts and articles? If you’re interested in improving your social media ROI, do keep reading… Continue reading

Better Blogging – Day 20 of the 31 Day Challenge

The editorial calendar says I’m supposed to write about “copywriting – editorial vs. promotional.”

I like that topic, and it’s important – but it’s either happening after lunch or getting pushed to tomorrow. (Gee, it’s nice being your own editor!)

Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.

When I read this through,two ways of commenting occurred to me.

  1. Follow the instructions and interact with other blogs. I’ll do this.
  2. Expand on the instructions and write a comment post today about the 31DBBB book.

Picking up a copy of 31DBBB was a result of thinking “I need to get more organised about managing my blog.”

To be honest, I had never heard of Darren Rowse and was Continue reading

Improve Your Blog with People Watching – Day 13 of the 31 Day Challenge

Take a trip to the mall and improve your blog.

That’s the title for Day 13, and it’s why I didn’t post yesteray. I was out people watching.

Actually, I went to Dyllan’s school and volunteered in her classroom to help the teacher out. In the process, I was able to watch two ladies give a guest presentation, see how the teacher and students work together, and how the students reacted to having a stranger in the room (me being the stranger).

How often have you read or heard the advice “know your customer?”

Yea, me too. Probably about a million times.

So why is it that we are Continue reading

Your Editorial Calendar – Pt 2 of 2 – Day 12 of the 31 Day Challenge

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.

Can you imagine how good it feels to write that with confidence?

I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it’s going to feel – a year from now – when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.

Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It’s incredibly uplifting to see an article from someone new who is enjoying their successes – just as it’s educational to hear from someone with experience.

Of course, the membership site will be at Continue reading

Your Editorial Calendar – Pt 1 of 2 – Day 11 of the 31 Day Challenge

This post was actually supposed to be done yesterday, but I got so wrapped up in the exercise for Day 11 that I completely forgot to write the post!

The exercise got me thinking about who are you – my readers? What do you want to read, and what do you need to read?

Terry Dean says you should always give readers what they want, and slide in what they need. Kind of like how our parents handled vegetables.  ;-0

Even though quite a few copywriters read this blog, they really aren’t my focus. My interest and passion lies in helping business owners make Continue reading

Social Media and Your Blog – Day 6 of the 31 Day Challenge

Hi,

You’re not the only one who’s thinking I can’t count too well.  😉

I confess…with the launch of How to Profit with Social Media – The 2010 Social Media Directory last week, I let myself get lazy with blogging. I apologise. (And I’m very motivated to get through Darren Rowse’s blogging challenge – you’ll see.)

That laziness is a big part of the title for this post. Your blog should be the centre of your social media marketing efforts.

You probably already know you can get Twitter to update to your blog. Did you know you can get other social media sites – like FriendFeed – to update your blog, too? Of course, you can also connect Facebook and LinkedIn to your blog – they offer you the code to do it.

Here’s why you want your blog to be Continue reading

Communicating with Comments – Better Bloggin Day 5

Hi,

You’re probably wondering what happened to Day 4. I didn’t miss it, honest.

Day 4 and Day 5 actually don’t involve writing a post for your blog.

The exercise for Day 4 was to analyze a top blog in my niche. You can probably guess that I chose Michel Fortin’s blog – he’s a bit of a hero for me. Partly because he’s Canadian, but mostly because his blog is great. He and Sylvie put out a ton of terrific content.

For example, if you’re after some solid advice about Continue reading

Repurposing Your Blog – Day 1 of the 31 Day Challenge

We all know repurposing content is the perfect way to get the most benefit from every effort.

Fortunately, that isn’t the only meaning for “repurpose.”

As of today, The Marketing Spotlight is being Continue reading