Carol asked me recently whether she should include a blog with her website. Like many business owners, she didn’t really understand the powerful, business building (or strangling) differences between a website and a blogsite.
The first thing to understand is that a blogsite and website have the same appearance. They each have pages, links, ads, and other content. You can even make a website do the same things a blogsite does. The difference is this: Anyone can handle a blogsite, and it takes a programmer to handle a website.
MaryEllen Tribby says blogging is dead, but these bloggers boosted sales at K-Mart this spring by 51% over last year. Don’t seem dead to me...
There were 4 bloggers from Collective Bias at the Shopper Marketing Expo last week when I stopped by. And I got to meet a fifth blogger from Chicagonista.com at a social event that evening. We cover what they do, and how it fits in with Collective Bias on the show – www.SocialMediaCheapAndEasy.com – but I want to give you some more detail about the bloggers, what they do, and how to find them.
Let’s start with who they are and where they write.
Liz and Douglas are a husband and wife team. (Last names left out as a courtesy. Visit their blogs to find out more.) They blog full time and maintain 3 blogs plus 6 e-zines. They have a combined audience of about 10,000.
That's the title for Day 13, and it's why I didn't post yesteray. I was out people watching.
Actually, I went to Dyllan's school and volunteered in her classroom to help the teacher out. In the process, I was able to watch two ladies give a guest presentation, see how the teacher and students work together, and how the students reacted to having a stranger in the room (me being the stranger).
How often have you read or heard the advice "know your customer?"
It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.
Can you imagine how good it feels to write that with confidence?
I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it's going to feel - a year from now - when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.
Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It's incredibly uplifting to see an article from someone new who is enjoying their successes - just as it's educational to hear from someone with experience.
You're not the only one who's thinking I can't count too well. 😉
I confess...with the launch of How to Profit with Social Media - The 2010 Social Media Directory last week, I let myself get lazy with blogging. I apologise. (And I'm very motivated to get through Darren Rowse's blogging challenge - you'll see.)
That laziness is a big part of the title for this post. Your blog should be the centre of your social media marketing efforts.
You probably already know you can get Twitter to update to your blog. Did you know you can get other social media sites - like FriendFeed - to update your blog, too? Of course, you can also connect Facebook and LinkedIn to your blog - they offer you the code to do it.
You're probably wondering what happened to Day 4. I didn't miss it, honest.
Day 4 and Day 5 actually don't involve writing a post for your blog.
The exercise for Day 4 was to analyze a top blog in my niche. You can probably guess that I chose Michel Fortin's blog - he's a bit of a hero for me. Partly because he's Canadian, but mostly because his blog is great. He and Sylvie put out a ton of terrific content.