Today kicks off the second annual Blog Off competition at Community Marketing Blog.
Andrew Ballenthin, the founder and organiser, tells me there are 20 confirmed competitors and maybe a couple late comers. There is one person from Huffington Post competing, another newbie (Sam Diener) who has been blogging for just a few months - he's already built an audience of more than 20,000.
There are two objectives to Blog Off 2
- Show the power of social media to build community
- Demonstrate how to measure social media ROI
To do that, competing bloggers have 12 days to engage their audience, develop traffic and Continue reading