Tag Archives: collective bias

Social Media Reality Check

There’s a lot coming at us in 2012. From mobile marketing and social media, and from an election and poor economy. So we need to be prepared to make good use of our marketing and advertising dollars.

This week, we start with a social media reality check.

Yes, mobile phones and social media are growing presences in the marketplace. They are, however, no where near as big as the cow-pattie gurus want you to believe they are. The idea that you “must have” a Facebook Page or risk losing out to your competition is poppycock. And the numbers back me up – listen to the show and check my sources for yourself.

You can listen right away by streaming the audio, or click “Download” and take the show with you on your phone, tablet or MP3 player.

We also take a quick look at a company that’s doing social media very well. It’s Collective Bias, and their primary social media tool is blogging. All of their results are trackable, and highly profitable, so it’s worth paying attention to what they’re doing.

Then we take a look at the truth for what it takes to attract an audience.

Would you be willing to sit and watch a 45 minute video of two scientists discussing Systems Biology? Me neither, but Dr. Hidalgo has an audience of thousands. We take a look at how he has done it, and why you’re able to do the same thing for your business.

And we wrap up the show with how you can use technology trends to benefit your own business.

The Consumer Electronics Show – one of the largest consumer shows of during the year – ran from Jan 10 – 13. There were some decidedly non-tech companies at the show, and they were very smart to be there. You need to know why, and how to follow their example. So listen to this week’s show.

You can listen to right now by clicking the Play button, or hit “Download” and take the show with you on your laptop, phone or tablet.

And please do tell me what you think of the show. Is it entertaining and informative, or do you think I’m full of wind? Leave a comment here, or send me an e-mail at listeners@theconradhall.com. I look forward to hearing from you.

Ad Agencies Failing With Social Media

US ad agencies – 95% of them – are using social media to identify potential clients for themselves. Unfortunately, their social media efforts are only generating 10% of their new business.

That just has to hurt…

This news is from a study done by RSW/US and RSW/AgencySearch. (Ironically, two divisions of an ad agency.) And it’s reminiscent of the news that came from Nation’s Restaurant News in 2010.

Then it was restaurant owners going whole-hog into Facebook. Their customers, on the other hand, were less than interested. So while 65% of restaurant owners were using Facebook Pages, only 3% of their customers cared. Still, that’s 50% better than what the “pros” (ad agencies) are accomplishing.

Hear my take on why ad agencies can’t even find the boat at www.smcande.com (It’s short for Social Media: Cheap and Easy, and it reads like candy. Perfect for Halloween.)

Ad agencies, after pouring lots of time energy and effort into using Facebook, have discovered that only 2% of potential clients prefer to be contacted though Facebook. Something tells me they’re saying “oops,” and someone – maybe a few someones – are now looking for alternate employment.

In fact, of the options provided, most US marketing decision makers prefer to be contacted via e-mail (79%). Snail mail comes in second at 41%. And LinkedIn vastly outperforms Facebook with 16% of decision makers accepting contact from ad agencies.

Simple Truth: Social Media cannot save a sinking ship. But it can certainly sink a healthy ship.

Most business owners hear me say that and immediately think about people bad-mouthing their business. Just like information piracy, bad reviews are really not the problem. Just look at the success Domino’s has had by publicizing bad reviews.

Social media can ruin a healthy business precisely because it takes time, energy and effort. Getting an account is free, using that account can be a huge drain on your resources.

After you listen to this week’s episode of Social Media: Cheap and Easy, listen to the previous two episodes. In them, we take a look at a company called Collective Bias. They’re an ad agency – although completely unlike any other ad agency I’ve encountered – and they’re getting social media right.

Where ad agencies can’t get a grip on social media – Collective Bias is producing increases in the range of 51% for year over year sales.

The key element is HOW they’re using social media.

In carpentry, and all trades, there’s an adage that the tools don’t make the carpenter. It’s how you use the tools you have that makes the difference. And while everyone else is focusing on Facebook, Collective Bias is making effective use of the most powerful social media tool available: Blogging.

They have a massive community of bloggers with engaged audiences. They also keep a healthy distance between those bloggers and the brands. Why? Because the brands would poison the well – often without ever meaning to, or realising they’re doing it.

I could go on for pages and pages. So seriously, you need to listen to this week’s episode of Social Media: Cheap and Easy, plus the previous two episodes. Then come back here and start posting your questions and comments. It’s time for every local business to give the boot to ad agencies, and start enjoying some real success with your marketing.

 

Social Media And Small Business Marketing – Joining The Conversation

Word of Mouth marketing is the ultimate goal of every business owner. Social media is supposed to the golden ticket for small business marketing, yet less than 1% of small businesses are succeeding with social media? Why?

The flat out truth is that YOUR MESSAGE SUCKS!

On the other hand, there are thousands of bloggers out there with engaged, active and purchasing audiences. And they’re interested in what you sell – whether that’s accounting, home repairs, or doctor’s visits. There’s a blog – a popular blog – for every interest.

Hear the truth at www.SocialMediaCheapAndEasy.com

Collective Bias has built a community with over 1,200 of those bloggers. Their results are phenomenal precisely because they’re tapping into the conversations that are already happening. Just like we talked about in last week’s show with the Occupy Wall Street movement, the UAW contract talks, and the Sims Social game.

So in this show, I walk you through what Collective Bias is doing with their bloggers. It’s something you can do for yourself – just hook up with an already popular blogger. Now, I won’t kid you. Tracking the results takes effort, and the payoff is well worth that effort. A campaign done earlier this year for K-Mart resulted in a 51% increase in year-over-year sales.

Then we take a look at what’s in it for the social media services. We know what’s in it for us as business owners, and some of what’s in it for us as consumers, but have we really thought about what’s happening to our information?

Get my social media prediction at www.SocialMediaCheapAndEasy.com

We wrap up the show with an in-depth look at how you can tap into the social media that’s happening all around you. The conversations are already in motion; all you have to do is join in.

There’s a special question for you at the end of the show. Collective Bias wants to know what you think –whether you’re really listening or just sitting on the sidelines. Show us you’re more than a bystander – leave a comment here. We’ll close the comments after we hit 100.

Be a leader at www.SocialMediaCheapAndEasy.com