Pundits and cow-patty gurus galore are squawking about relationship marketing being a “new thing” in small business marketing. You could get the idea business owners have never heard of things like word of mouth or referrals.
Once upon a time, relationships were the only thing that mattered.
We could secure credit for our small businesses based on a handshake or a promise. People honored their word, and put out every effort necessary to meet their commitments.
The truth is that relationships are nothing new. They are, and always have been, the foundation of small business marketing, and even of success itself.
How is it that we – small business owners – have fallen for Continue reading