Tag Archives: Darren Rowse

Better Blogging – Day 20 of the 31 Day Challenge

The editorial calendar says I'm supposed to write about "copywriting - editorial vs. promotional."

I like that topic, and it's important - but it's either happening after lunch or getting pushed to tomorrow. (Gee, it's nice being your own editor!)

Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.

When I read this through,two ways of commenting occurred to me.

  1. Follow the instructions and interact with other blogs. I'll do this.
  2. Expand on the instructions and write a comment post today about the 31DBBB book.

Picking up a copy of 31DBBB was a result of thinking "I need to get more organised about managing my blog."

To be honest, I had never heard of Darren Rowse and was Continue reading

Improve Your Blog with People Watching – Day 13 of the 31 Day Challenge

Take a trip to the mall and improve your blog.

That's the title for Day 13, and it's why I didn't post yesteray. I was out people watching.

Actually, I went to Dyllan's school and volunteered in her classroom to help the teacher out. In the process, I was able to watch two ladies give a guest presentation, see how the teacher and students work together, and how the students reacted to having a stranger in the room (me being the stranger).

How often have you read or heard the advice "know your customer?"

Yea, me too. Probably about a million times.

So why is it that we are Continue reading

Your Editorial Calendar – Pt 2 of 2 – Day 12 of the 31 Day Challenge

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.

Can you imagine how good it feels to write that with confidence?

I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it's going to feel - a year from now - when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.

Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It's incredibly uplifting to see an article from someone new who is enjoying their successes - just as it's educational to hear from someone with experience.

Of course, the membership site will be at Continue reading

Your Editorial Calendar – Pt 1 of 2 – Day 11 of the 31 Day Challenge

This post was actually supposed to be done yesterday, but I got so wrapped up in the exercise for Day 11 that I completely forgot to write the post!

The exercise got me thinking about who are you - my readers? What do you want to read, and what do you need to read?

Terry Dean says you should always give readers what they want, and slide in what they need. Kind of like how our parents handled vegetables.  ;-0

Even though quite a few copywriters read this blog, they really aren't my focus. My interest and passion lies in helping business owners make Continue reading

I Outrank Perry Belcher – Social Media Monitoring – Day 10 of the 31 Day Challenge

Perry Belcher = 18

Conrad Hall = 90

These are our relative scores from Hubspot's Twitter Grader. Does this make me a bigger twit than Perry?

"I'm a big twit!" Isn't that a Jim Dandy conversation starter?

But I'm not the biggest...

Jeff Herring scores Continue reading

Forums & Discussions – Are you wasting your time? – Day 9 of the Challenge

Hi,

How much time are you wasting on forums and discussions?

The activity for Day 9 is to join a forum and participate. That got me looking at the groups (forums) I belong to through LinkedIn and Facebook. It was a surprise to see how short the list is.

There are 8 groups on LinkedIn and 5 on Facebook. Each of them is directly and obviously related to my business.

Have you ever thought you could be wasting time on your groups just because Continue reading

Social Media Experts – Day 8 of the 31 Day Challenge

Hi,

There has been a lot of talk lately on the subject of social media snake oil, and people calling themselves social media experts.

David Armano weighs in.

V Mary Abrahm sounds off.

And Dawn Foster gives some interesting advice.

By the way, today's exercise is actually about interlinking your posts. So I'm writing a post I think can be linked to others on my blog. (Two birds, one stone.)

Let's start by acknowledging everyone makes mistakes - even the biggest social media site in the world. Earlier this month, Facebook announced a partnership with Neilsen.

When it was announced, I took issue with Facebook for Continue reading

Facebook doesn’t get Social Media – Day 7 of the challenge

Wouldn't you know it...I commit to finishing Darren Rowse's 31 day challenge, and Day 7 has a scary assignment.

Write a link post. Eek!

I have to contribute something useful and constructive to someone else's blog post. 😉

As much as I like adding to the conversation, there's actually a recent article I'd like to add to more than a blog post. The article is about Neilsen teaming up with Facebook to Continue reading

Communicating with Comments – Better Bloggin Day 5

Hi,

You're probably wondering what happened to Day 4. I didn't miss it, honest.

Day 4 and Day 5 actually don't involve writing a post for your blog.

The exercise for Day 4 was to analyze a top blog in my niche. You can probably guess that I chose Michel Fortin's blog - he's a bit of a hero for me. Partly because he's Canadian, but mostly because his blog is great. He and Sylvie put out a ton of terrific content.

For example, if you're after some solid advice about Continue reading

Social Media – Creating Your Profiles – Better Blogging Day 3

Hi,

Day 3 of Darren Rowse's challenge shows you how to promote a blog post.

There are a couple of good posts on my blog, but there's a topic lots of folks have asked about - creating social media profiles - that I'd like to write about today. Then I'll promote this post for Day #3.

This post is built from material in "Creating Your Social Media Profiles" - one of the bonus reports for the 2010 Social Media Directory (Release date: 14 Sep 09).

There's no question about your profile being the most important part of you involvement in social media. Your profile is how you introduce yourself to others. Even when you meet someone by being part of a group, the first thing they do is click on your name so they can see your profile.

The hard part about making a good profile is Continue reading