Tag Archives: eBooks

E-Books – Keywords Determine Market Size

You have a topic, and you know there must be some interest in it. After all, you can’t be the only person interested in your favourite pastime, can you?

 

That’s what keywords will allow you to discover.

 

A keyword is a term or phrase that captures the essence of your topic. For example, “model airplane” is a good keyword phrase. To focus more clearly on your interest, “radio controlled airplane” might be more helpful.

 

To start using keywords for determining the size of your market, make a list of six words that spring to mind when you think of your topic. This is a large enough list to get you started.

 

Whichever keyword research tool you choose to use, what you’re looking for is a particular volume of monthly searches for each keyword or phrase. Every tool will also help you develop a longer keyword list. (I’ll give you three free tools to choose from later in the article.)

 

The search volume you’re looking for is between 4,000 and 40,000 searches per month. Of course, that’s a broad range and there are things to consider about being at either end.

 

Being at – or over – 40,000 monthly searches means the market is huge. Getting into that market with the keywords you’re using means you risk being just one more voice in the crowd. You can probably get better keywords by being more specific about your topic.

 

From the model airplane example, “model airplane” has a monthly search volume of 135,000 and “radio controlled airplane” has a monthly volume of 6,600.

 

The lower the monthly search volume the more tightly niched you are in a market. Getting below 4,000 searches per month means your moving into a market that just doesn’t have enough volume to be truly profitable.

 

The next step is to choose a keyword research tool. There are lots available, but there are three free ones I’d like to bring to your attention. One is from Google, another is from WordTracker and the third is supplied by Howie Jacobson (author of Adwords for Dummies, 2008).

 

You can find the Google keyword research tool at http://adwords.google.com. It’s easiest to use when you sign in to your Google account and open an Adwords account. The account is free to open – you don’t pay anything unless you run an adwords ad.

 

You can find the free Wordtracker keyword tool at http://freekeywords.wordtracker.com.

 

The tool from Howie Jacobson is at http://www.askhowie.com/freewords.

 

As you research those six keywords you started with, be sure to keep track of other keywords that come up with good search volumes. You’ll want a few hundred keywords when you’re ready to promote your e-book. Plus, each keyword you add starts to build a chain – a.k.a. the long-tail keywords.

Blogs, Articles and e-Books – How they go together

Hi,

Every feel like internet marketing is a "chicken and egg" debate? Sometimes it's hard to know where to start...

On the bright side, there is almost no wrong place to start.

Start a blog and write posts about your favourite hobby. From the blog posts you build up some articles. From the articles and posts, you can build an e-book.

The process works no matter which one you start with. So let me share how I'm putting the books I've written together with these blog posts and articles. And this is something that is happening right now, so I'll be coming back to this to keep giving you updates.

Last year, I wrote Writing E-Books for Fun and Profit. It has done very well with sales, and it's a great resource. Everyone who's read it tells me they like it and it has been very helpful to them.

As you know from reading these blog posts, I've also been sharing my knowledge to help you move forward with your own writing and marketing projects. The one flaw in this is that I haven't been particularly organised about the blog posts. That's okay, but making this blog successful and making it part of my marketing efforts means I'm going to have to plan content.

You know, think about giving stuff to you in a way that supports marketing my writing.

Blogging about whatever grabs my attention each day is okay. It just isn't the limit of what I want to do with this tool. I'll come back to this in a minute...

Another thing I have wanted to do - and have had tremendous success procrastinating on - is taking Writing E-Books for Fun and Profit and serialising it into articles. To be honest, I've been pretending I don't know where to start, or what to do.

Richard Bach was right - argue for your limitations and they become yours.

The thing that changed my mind about doing the articles is listening to Chris Knight and Jeff Herring yesterday on a teleconference call.

Chris Knight is CEO of EzineArticles.com. Jeff Herring is, of course, the article marketing guy. If you don't know these two gentlemen, may I suggest you visit www.ezinearticles.com and start reading? They have a HUGE volume of everything to help you write articles.

By the way, serialising a book with 21 chapters is simple -honest. Just write a summary of each chapter and make it around 600 words. Use numbered or bulleted lists whenever you can, and give it a title that makes a promise. e.g. 4 Topic Strategies - How to make your next e-book a winner.

Okay - heres' what I have:

I wrote a book last year. I just finished another, and a third should be finished in mid-March. Good.

I also have a blog. The habit of writing daily is well established, but the content isn't planned yet.

I know what to do for writing articles. I have a membership with EzineArticles.com.

So let's put them together.

We all have those everyday things to do. You know, household chores stuff, running the business admin stuff, working with retainer clients, specific projects, and whatever else each of us is fitting into every day. Of course, writing books and e-books fits into this category. (Nice to know I'll always be creating new content.)

Next, seriously consider how much time you want to put into blogging and writing articles. My choice is to keep blogging daily. Monday to Friday, anyway.

A cool thing is that I can use every article I write as a blog post. Think about it...write an article at, say, 700 words...That's a good length for a blog post, isnt' it? (Yea, I know. I talk so much, my blog posts are more like 7,000 words. But they're interesting, right?)

Okay. So I can write one article each day and re-purpose it as a blog post. That works. I bet it'll work for you, too.

One last thing - what if you haven't written an e-book you can serialise? Good question, glad you asked.

Scroll back up to the third paragraph. The part about your favourite hobby...

What are you excited about, passionate about? Write about that! Use the approach I wrote about first. Write some blog posts and put together some articles - then build them into an e-book.

Think about learning to ride a bike. You ride for a few feet and stop (a blog post). You ride a little farther and stop again (an article). After a while, you ride up and down the driveway (blog post one way, article going back). Pretty soon, you're riding around the block. over to the store, and out with your friends (yep, e-books, more posts and more articles - and more e-books).

Folks, you might receive success overnight, but you'll achieve it one step at a time.

Here's to yours.

Conrad

Horses & Carts – When to upgrade

Hi,

This is something that has been boucing around in my head all weekend.

On Saturday, I spoke with a stranger and we got talking about internet marketing, information marketing and writing in general. The thing that got me - and it really bothers me - is that this fellow told me about several "programs" he had purchased that were supposed to help him increase his profits.

A couple of the things he mentioned were programs and products by people I am familiar with.

He bought them, but felt he hadn't gotten his money's worth. That didn't jive with what I know of the people involved - especially since I happen to own one of the products he mentioned.

Okay. First, you're probably wondering why I'm not naming anything here. Especially since I am generally un-reserved about using people's names. My reason is that I don't know all the programs and products he mentioned. I'm not going to name something or someone if I don't know they represent quality.

Second: Here's what I have to say about this fellow's complaints.

Until you have some clients, or are selling some products, it makes no sense to purchase anything that will double, triple or otherwise increase your sales and profits. After all, multiply zero by any number you want, and you still get zero.

The fellow I spoke to Saturday didn't have any clients or products, and he didn't seem to have any understanding of the materials he owned. I think maybe he bought them expecting the act of making the purchase to generate results.

Folks, if you buy a book and don't read it, don't expect to get any smarter.

For everyone who is looking at starting in internet marketing (information marketing, writing books (ebooks) or affiliate marketing), there is one resource I recommend for getting started - and it's completely free.

Go to www.strategicprofits.com. This site belongs to Rich Schefren. The resource you want are the five free reports he gives away through his site.

Why?

Because Rich will show you that internet marketing is not all that different from how people have been running their hometown businesses for decades. It's different, sure. But most people think it's apples and oranges. Rich will show you that it's more like oranges and grapefruit.

The other thing Rich does with his reports is give you "how-to" information - invaluable stuff for beginner and pro alike.

When you've read through Rich's stuff, visit the sites of other internet marketers. Www.Bly.com will give you over a hundred examples of landing pages for selling information products. Bob also has a library of articles you can read.

Just think of the people you buy from, or who you get newsletters from. Visit their sites and REALLY LOOK at what they do. How often do they send an e-mail? What's in it?

The plain, simple fact is that writing a book (ebook) or making sales (by internet or in person) means you have to do some work. Yep, there's that nasty little four letter word.

I know. I just finished another book, I'm working on two more, and I put in a lot of hours every day.

And, folks, I wouldn't trade what I'm doing for the Site Superintendent's job on the Shangri-La build happening right now at Richmond & University in downtown Toronto.

For those who don't know - I have 20 years of construction experience. The Shangri-La is a 67 floor hotel & condo tower with condos starting at $1 Million dollars. It's a prestigious project.

Ask Brian Johnson (Rich Schefren's right hand) if he puts in a lot of hours. He does it because he enjoys it.

I don't mean to rain on your parade, but, folks, if you don't enjoy writing and marketing enough to put in lots of time and energy - then maybe you should spend a little more time finding your passion.

Okay. Go ahead and rip me a new pooper. Call me insensitive and crass - go ahead.

Conrad

E-books – No Such Thing As Not-For-Profit

Hi,

Steve and I have been having a chat about this recently. Steve is a copywriter and he's thinking about writing an e-book to use as a premium.

What we've been talking about (be e-mail) is that there's really no such thing as a not-for-profit, or free, premium of any kind.

First, you should put a List Price on every report, e-book, white paper or whatever that you write and make available. Putting a price tag on it, and having it for sale on your site, is what allows you to say that premium is worth XXXX dollars. (Watch for the example I'll give for when you definitely do not want to attach a price to something.)

If you never put a price on it, then it has no value.

The next thing is that - even when you appear to give the premium away - you are always collecting a price for it. When it comes to the internet, the price you are collecting is often a name and e-mail address.

Why do you collect those names and e-mail addresses? Isn't it because you expect to make a profit by marketing to them?

An excellent example of this - building relationships and positioning as an expert by giving information away for free - is Rich Schefren. www.StrategicProfits.com

Rich is a wizard when it comes to list-building - collecting those names and e-mail addresses. The thing that's unique about Rich - well, one of the things - is that he has five reports that he gives away for free. The reports have no List Price, and they are of excellent quality. (I know. All five are printed and sitting on my desk as I dissect each one.)

Rich is also the example of how to use a report or e-book when you absolutely don't want to attach a price to it.

You can download every one of his reports - in exchange for your name and e-mail address.

Why? Because these reports are the wide rim of his product funnel. They are your first step in developing a relationship with Rich.

Okay. Bob Bly and I are writing a whole book on List Building, so I'm not going to go into great depth on this. At the same time, I want you to understand how to use premiums well and be motivated to produce them for yourself or for clients.

So let's do this: If you have a question, then post it here as a comment. I'll make a point of answering it here so everyone can benefit.

That's it. Have a good day, and a good week.

Conrad