Tag Archives: keywords

E-Books – Keywords Determine Market Size

You have a topic, and you know there must be some interest in it. After all, you can’t be the only person interested in your favourite pastime, can you?

 

That’s what keywords will allow you to discover.

 

A keyword is a term or phrase that captures the essence of your topic. For example, “model airplane” is a good keyword phrase. To focus more clearly on your interest, “radio controlled airplane” might be more helpful.

 

To start using keywords for determining the size of your market, make a list of six words that spring to mind when you think of your topic. This is a large enough list to get you started.

 

Whichever keyword research tool you choose to use, what you’re looking for is a particular volume of monthly searches for each keyword or phrase. Every tool will also help you develop a longer keyword list. (I’ll give you three free tools to choose from later in the article.)

 

The search volume you’re looking for is between 4,000 and 40,000 searches per month. Of course, that’s a broad range and there are things to consider about being at either end.

 

Being at – or over – 40,000 monthly searches means the market is huge. Getting into that market with the keywords you’re using means you risk being just one more voice in the crowd. You can probably get better keywords by being more specific about your topic.

 

From the model airplane example, “model airplane” has a monthly search volume of 135,000 and “radio controlled airplane” has a monthly volume of 6,600.

 

The lower the monthly search volume the more tightly niched you are in a market. Getting below 4,000 searches per month means your moving into a market that just doesn’t have enough volume to be truly profitable.

 

The next step is to choose a keyword research tool. There are lots available, but there are three free ones I’d like to bring to your attention. One is from Google, another is from WordTracker and the third is supplied by Howie Jacobson (author of Adwords for Dummies, 2008).

 

You can find the Google keyword research tool at http://adwords.google.com. It’s easiest to use when you sign in to your Google account and open an Adwords account. The account is free to open – you don’t pay anything unless you run an adwords ad.

 

You can find the free Wordtracker keyword tool at http://freekeywords.wordtracker.com.

 

The tool from Howie Jacobson is at http://www.askhowie.com/freewords.

 

As you research those six keywords you started with, be sure to keep track of other keywords that come up with good search volumes. You’ll want a few hundred keywords when you’re ready to promote your e-book. Plus, each keyword you add starts to build a chain – a.k.a. the long-tail keywords.

Writing E-Books – 21 Steps to Success

Knowing your content and having a desire to write it down are good first steps to getting an e-book written. Showing you the path from desire to completion is what this article is about.

 

Let’s run through the steps, then I’ll give you some advice about “doing it all” yourself and outsourcing.

 

1. Choose your topic.

Make your topic specific and targeted to a niche market. For example, choose How to Build Balsa Wood Model Airplanes rather than just How to Build Model Airplanes.

 

2. Make sure you have a market using Keywords.

Google offers a free keyword tool (https://adwords.google.com/select/KeywordToolExternal). Look for search results less than 40,000 per month – the ideal is from 4,000 to 12,000 searches per month.

 

3. Create an outline.

This is your roadmap. You’re the author so you get to set the course, and you’re free to alter it as the e-book develops. Three common approaches are alphabetical, process steps (like this article) and Q&A.

 

4. Research your topic.

Even experts do some research to get organized and ready to write. From reading through your own material to visiting the library and surfing the net – research is a vital, indispensable part of writing. It’s also something you can hire someone to help with.

 

5. Write your e-book.

Write the e-book yourself or hire a freelancer to write it for you. Just take your research notes and tell your story.

 

6. Create a few bonus reports to give away to your e-book buyers.

The difference to sales between having and not having premiums as part of the offer is staggering. Customers attach great value to bonuses.

 

7. Edit your e-book.

Whether you find a volunteer or hire a freelance editor, the key is to have the writer and editor be different people. Spotting your own errors is notoriously difficult.

 

8. Create the front cover design and interior page layout.

My preference is to make a couple of notes then hand this over to someone else. Design is more than just specialized knowledge. It includes a visual flair that’s at least as much in-born as it is learned.

 

9. Proofread and lock the PDF file.

Do a final proofread to check for double words and other mistakes. Fortunately, an e-book is easily updated if you find mistakes after the release.

 

Locking the PDF keeps honest people honest. There’s no sure-fire way to keep someone from “stealing” you e-book. Fortunately, most people simply prefer being honest.

 

10. Load your e-book PDF into a shopping cart.

Choose a shopping cart service that gives you one-stop shopping for the shopping cart, merchant account, autoresponder, and affiliate tracking. Ask your webmaster to connect the service to your web site. You can load every e-book you write into the shopping cart easily – it’s as easy as attaching a file to an e-mail.

 

11. Reserve a domain name for your e-book.

Shorter is better. Making it easy to say also works well. For example, choose “BalsaWoodModels.com” over “HowToBuildABalsaWoodModelAirplane.com.” A good resource for domain registration and hosting is www.UseBluehost.com/.

 

12. Write and design a landing page to sell your e-book.

All you need is a single web page connected to your shopping cart and a Thank You e-mail afterward. Simple, but you do want to be sure that one web page is well written. Hiring a copywriter might be a good choice.

 

13. Arrange hosting for your landing page.

You need a reliable hosting service at a low cost-per-site hosting charge. Be sure your hosting service package gives you enough space to hold all your files, that there is sufficient bandwidth to permit a high volume of downloads each month, and that you can add lots of new landing pages without increasing the total monthly hosting fee.

 

14. Capture the e-mail addresses of landing page visitors who do not buy your e-book.

List building is an integral part of selling on the internet. Capturing e-mail addresses allows you to continue marketing to visitors – whether they make a purchase or not.

 

15. Set-up an autoresponder e-mail series to convert non-buyers into buyers.

Use an autoresponder e-mail series to persuade them to come back to the landing page and buy your e-book.

 

16. Drive traffic to your landing page.

Use e-mail marketing, pay-per-click advertising, videos on YouTube and other social networking sites, articles, affiliates, and other traffic-building methods to drive prospects to your sales page.

 

17. Test, measure, and optimize your landing page.

Testing shows you what works and what doesn’t on your landing page. Always work toward making the landing page as effective as possible.

 

18. Create a profitable line of e-books and related info products.

Called a Product Funnel – you want a range of information products and services that move from inexpensive, front-end to the highest priced back-end.

 

19. Recruit affiliates to sell your e-books and other info products.

Give affiliates 50% of the sale price and enjoy the help for increasing sales and building your reputation.

 

20. Publish a free e-zine and drive traffic to the subscription page.

This is a great list building tool. Publishing the e-zine also keeps you in contact with your list. You’ll find your list is receives future offers much more warmly when you stay in contact with them.

 

21. Send regular e-mails to your opt-in subscriber list to drive additional sales.

Your opt-in list always contains people who have not yet purchased one or more of your e-books or other information products. As you provide high-value content to your subscribers, use the attention they are giving you to remind them of purchases they could be making.

 

We can wrap this up with a quick word about “doing it all” yourself – don’t.

 

There’s a simple way to know when it’s a good idea to outsource a particular task. Estimate how much time it will take you to do something and multiply that by how much each hour of your time is worth. (e.g. 20 hrs. to design a cover times $40 an hour is $800.)

 

When you can hire someone to do the task for less money, and they’ll do it faster (often with better results), then it’s time to outsource that task.

 

Another kind of outsourcing is getting advice. Sometimes it helps to talk a thing through with someone who has done it before (it’s what the corporate fat cats like to call “consulting”). Before you spend money on this option, make the effort to visit the blogs of people you would like to speak to. The answers to your questions might already be in print.