Tag Archives: Rich Schefren

Rich Schefren just ended my vacation

Hi,

Today's the last "official" day of my vacation, and Rich is sending me out with a BANG!

I spent an hour on the phone with Rich today talking about list building. It'll be great to have the edited audio back from Recorded Moments on this one. Rich covered so much, I'm going to wear out a CD listening to this interview.

"You have to do less."

We all hear people tell us we work too hard, we do too much, we have to slow down...But when Rich Schefren says "You have to do less," it makes you sit up and listen.

Instead of working on Continue reading

Rich Schefren’s GPS is a maybe…

GPS is short for guided profit system.

Rich has taken his GPS system, updated it and made it even better than it was the first time around. And he's releasing GPS 2.0 tomorrow!

Obviously I like Rich, and I know he puts a lot of heart, and a lot of energy, into everything he does. You only have to read any one of his free reports to realize -- Rich gets it. He wants you to succeed and he's Continue reading

Your Newest Revenue Creator

Hi,

We’ve spent the past year planning, testing and developing a teleseminar series for small business owners.

The whole purpose is to show small business owners how to enter the Internet Marketplace in a reliable, ethical, responsible manner using the three Continue reading

Focus – Your Attention Is Valuable

Hi,

I have to remember - when I write a Friday post - not to say I'll be writing "tomorrow" when I mean "Monday." I apologise.

Which brings me to Focus.

Would I have made the same mistake if I were more focussed? Would you have still broken the vase, Neo, if I hadn't said anything? hmmm...

Anyway, on Friday, I was writing about focussing - or working - on just one project at a time. You get to enjoy the fruits of your labour sooner. I also mentioned I'd tell you how making that change has been going for me.

The simple answer is - slow, steadily and I'm enjoying the results.

Anyone who wants a little more detail - just keep reading.  😉

You know it's more than just a matter of waking up one day and saying "Okay, I'm only working on one project at a time from now on."

I have my own e-book tele-workshop series launching in March, clients to write and edit for, plus books to research and write. Following Rich Schefren's advice about working on one project at a time is something I have to work at deliberately.

As much as any individual project, this is something I have to plan. Let's start by looking at the kinds of work that are on my plate right now.

1. the e-book tele-workshop series. 21 teleseminars focussed on showing business owners the step by step for how to enter the information marketing arena. A one time sort of project.

2. copywriting clients - writing for them, and editing their material. This is ongoing stuff - they pay a monthy retainer.

3. books - these are a combination of the other two. Writing the book is a one time thing, but it's ongoing because of the marketing of the book, and planning to write an updated version.

So, how can I work on one project at a time when I"ll always have clients sending me things to edit - or asking for something to be written?

Good question. Here's how I'm finding the answer.

The most important project is the e-book tele-workshop series. (It also happens to be the biggest - just coincidence.) It involves a lot of joint ventures, creating support tools for affiliates, plus promotional copy, call scripts and e-mails. Remember, it's also a one-off thing.

So I"m taking five hours out of each day to work on it. Sometimes more, but I am promising myself to spend at least that much time on the project.

Then come the books. In the big picture, these have longer lasting importance than the tele-workshop series. First, I'm working on just one at a time.

The Instant Amazon Best-Seller Formula is done and in the hands of the designer. It'll probably be out this month. Now I'm working on Marketing Web Sites for Freelance Copywriters - Bob has given me his first set of edtis.

When that's done, I'll put my energy into the book on List Building.

Right now, I'm putting four hours each day into books.

Okay - we're up to a nine hour work day.

Then there's work for copywriting clients. For the most part, I can get that work done by putting in two hours each day. I don't take a lot of copywriting clients - I prefer writing books, actually.

So now we have an 11 hour day. Add to that the time I spend writing a blog post each day, writing an article, doing admin stuff, etc. etc. etc.

It's a good thing I enjoy being up at 4:30 and going to bed at 10. I need all 17 1/2 hours!

This should make it EXTREMELY clear why Rich Schefren's adivce is worth following. If I were working on just one project - that's PROJECT - at a time, I'd have a lot more time to myself each day.

Writing copy for clients is something I'll always do. It's fun, I like meeting people, and there's always something new to learn. There will always be admin work, blog posts, and articles to write.

That "part" of every day is a constant.

The problem right now is that I have the tele-workshop series (a project) and two books (two projects) to work on. That's three projects at one time.

Dividing up the day like I have works for me. It isn't the burden you might think it is because everything I'm doing is pleasing to me. That said, I don't want this kind of workload to continue indefinitely.

So, I've decided to work six days each week. The extra day gets put into the tele-workshop series.

When the current book is written, I won't accept another. The book on List Building has a planned release for the end of the year anyway, so there is lots of time to work on it.

What I'll do in the future is plan one big project every two years - a project like the tele-workshop series. When I'm working on something like that, I won't take any book projects.

I'll keep copywriting commitments down to about 4 or 5 hours each day. This will keep part of each day open for working on every current project.

There it is. My way of putting Rich Schefren's advice to work for me, and enjoying the results.

What do you think? Would you do it differently? How will you put Rich's advice to use for yourself?

Conrad

List Building – You could be part of a new resource

Hi,

We haven't said much about this because it's still in the research stage.

Bob and I are working on a new resource for List Building. Part of the research is looking at what's out there in the cryberworld, and talking with other marketers about what works for them.

I'll tell ya something...there is an amazing - I mean just stunning - amount of material to cover when it comes to list buidling. The outline alone is four pages!

So how can you be part of the resource? Easy...

Tell me about a list building technique you used and the results you obtained. Did you find the technique in a course from someone? Out of an article you read? Or maybe from a service provider's resources...

And feel free to send results from both directions. Knowing what bombs is just as important as knowing what flys.

Here's something for everyone: http://www.email-marketing-reports.com/listmanagement/

This takes you to a particular article. The site is filled with information, tools and resources that help you understand list building and make it happen.

Remember: Take just one or two ideas and Put Them Into ACTION.

After you get some results, decide whether to keep using those ideas. Then add JUST ONE more idea at a time.

Believe me, there is so much material available on list building - getting "analysis paralysis" is easier than slipping on ice. It's ultra important to stay focussed and work on just one or two approaches at a time.

It's like Rich Shcefren pointed out at ETR's Bootcamp 2008...

Imagine you have three projects to do. Each project will take 60 hours to complete.

If you work on all three projects at the same time, then you can only put 20 hours into each one - each week. (Wow. A 60 hour work week!)

It takes three weeks to finish all three projects - and you don't make any money until they're done.

But, when you work on one at a time - the first project is finished in the first week. You start making money on it in the second week.

The second project is finished in the second week. Do you see where this is going?

By the time you are finished - it still takes three weeks to finish all three projects - you will have made money on the first project for two weeks, and on the second project for one week.

Much better to work on one project at a time.

Wait 'til you see tomorrow's post. Rich gave that information, and ever since - I've been working at making it happen for me.

You see, I'm one of those people who likes to work on several things at once. I'm also one of those people who wonders why I don't get more things finished. Know what I mean?

Aha - it's clicking, isn't it? Yep. I'm taking Rich's advice. I'm getting projects finished so I can narrow everything down to working on just one project at a time.

You want to know an amazing thing? I'm starting to find all kinds of time to do those little, pesky "business chores" that I never seemed to have time for before. Talk about making life easier!

That's it for today. Wow - this was a long one.

Remember to tell me about your list building adventures. You could see your name in print in my list building book.

Conrad

E-books – No Such Thing As Not-For-Profit

Hi,

Steve and I have been having a chat about this recently. Steve is a copywriter and he's thinking about writing an e-book to use as a premium.

What we've been talking about (be e-mail) is that there's really no such thing as a not-for-profit, or free, premium of any kind.

First, you should put a List Price on every report, e-book, white paper or whatever that you write and make available. Putting a price tag on it, and having it for sale on your site, is what allows you to say that premium is worth XXXX dollars. (Watch for the example I'll give for when you definitely do not want to attach a price to something.)

If you never put a price on it, then it has no value.

The next thing is that - even when you appear to give the premium away - you are always collecting a price for it. When it comes to the internet, the price you are collecting is often a name and e-mail address.

Why do you collect those names and e-mail addresses? Isn't it because you expect to make a profit by marketing to them?

An excellent example of this - building relationships and positioning as an expert by giving information away for free - is Rich Schefren. www.StrategicProfits.com

Rich is a wizard when it comes to list-building - collecting those names and e-mail addresses. The thing that's unique about Rich - well, one of the things - is that he has five reports that he gives away for free. The reports have no List Price, and they are of excellent quality. (I know. All five are printed and sitting on my desk as I dissect each one.)

Rich is also the example of how to use a report or e-book when you absolutely don't want to attach a price to it.

You can download every one of his reports - in exchange for your name and e-mail address.

Why? Because these reports are the wide rim of his product funnel. They are your first step in developing a relationship with Rich.

Okay. Bob Bly and I are writing a whole book on List Building, so I'm not going to go into great depth on this. At the same time, I want you to understand how to use premiums well and be motivated to produce them for yourself or for clients.

So let's do this: If you have a question, then post it here as a comment. I'll make a point of answering it here so everyone can benefit.

That's it. Have a good day, and a good week.

Conrad