Tag Archives: rotary

Local Business Marketing Case Study

Applying Business Sense to Fundraising & Social Media

We just finished an interview for Social Media: Cheap and Easy with Bill Garlough.

I know, you’ve never heard of Bill Garlough. That’s okay. We’ll be meeting a lot of business owners we’ve never heard of. That’s because it’s important for all of us to see examples of people – people just like us – being successful. Then we know we can do it, too.

Here’s the success:

Bill and Karen Garlough founded Soup’s On – a fundraiser – 3 years ago. In 3 years, they went from 750 attendees to 1,200 in the first 90 minutes. And they’ve skyrocketed to raising more than $110,000 with a 5 hour event.

Not bad, right?

Their success is definitely impressive. But the best thing about the whole event is that they’ve followed good business practice in developing it. In fact, what Bill and Karen have done is nearly textbook perfect. So much so that Soup’s On is going to be one of the case studies in the 2011 version of the Business Owner’s Guide to Social Media.

Now let’s look at how they applied good business sense to this fundraiser. Continue reading

Soup’s On – A Growing Naperville, IL Tradition

Imagine a fundraiser that goes from 0 to 2,000 attendees and over $100,000 in net proceeds in just 3 years.

That’s the Soup’s On event for The Rotary Club of Naperville.

This is something I’ve heard bits and pieces about for the last few weeks. Yesterday I had a chance to speak with Bill Garlough, the founder of Soup’s On, and get some behind-the-scenes information. In fact, I got so wrapped up in what Bill showed me that I completely forgot to write anything yesterday. So let’s make up for that today.

What caught my attention is how they’re using social media. They’re covering a lot of Continue reading

Progress Needs an Audience

There’s more than one reason to avoid dating your posts. It helps you feel less guilty when you get distracted and don’t post for quite a while.

Yep, I’m feeling guilty. Especially since we all know quite well how important consistent communication is in relationship marketing.  😉

So here are a couple of quick notes, and I’m working diligently at putting time back into my day to write here consistently.

Note 1: We’re planning a 40 city tour this summer in the US.

The tour has me and 8 co-presenters visiting 40 of the Top 100 US markets. We’ve put several partners into place (read non-profits) and are starting to contact sponsors now. Stay tuned for more on this because there’s a lot to share.

Note 2: The local Rotary Club has started putting everything into place for their fall charity event – the Rotary Ball.

They have a Facebook Fan Page, and I’m asking you to help them by becoming a fan. Tell everyone you know about it for one simple reason: half the money they raise is going to We Care – the local food bank.

Okay, that’s the quickie update. There’s more to come – plenty more. Including a 13 part series on the G.L.A.D.™ system for using social media. I think you’ll like it.