Tag Archives: Seth Godin

Linchpin by Seth Godin

This started out being a hard read, but now that I’m over halfway through I’m liking it.

The concept is simple. Imagine there are 3 circles around you. Inside the first circle are your friends and family. The second circle holds clients, and the third circle is everyone who likes what you do. Seth doesn’t talk about it, but obviously there is also a group outside the third circle.

The folks on the outside are those who don’t know about you, aren’t particularly interested, or who maybe want to throw stones. They are a pool of potential admirers and customers as well as a source of learning and growth. (I’ll come back to this.)

Seth’s proposition is that you grow the second circle – paying customers – by being generous to the first and third circles. Now, that’s the proposition. That’s different from the idea he’s Continue reading

Your Editorial Calendar – Pt 2 of 2 – Day 12 of the 31 Day Challenge

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.

Can you imagine how good it feels to write that with confidence?

I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it’s going to feel – a year from now – when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.

Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It’s incredibly uplifting to see an article from someone new who is enjoying their successes – just as it’s educational to hear from someone with experience.

Of course, the membership site will be at Continue reading