Tag Archives: small business advertising

Is Groupon Worth 75% Of A Sale?

Welcome to our new 243 community members. Thank you for joining us.

This week’s episode of¬†Social Media: Cheap and Easy brings up several points that need more discussion. But since I promised to keep each post to one topic…let’s focus on Groupon and your small business advertising.

FYI – the other topics are:

  1. YouTube – how to use it, and video in your marketing
  2. Social Media TV – we’re ready to launch the TV show (video in action)
  3. Integrated Marketing – this one episode covers e-mail, video, coupons and lead generation

I’ll know you’re interested in these other topics based on how you comment on this one.

Now on to Groupon…

They’re in the news this week because¬†they’re Continue reading

Small Business Needs Fewer Marketing Channels?

Welcome to our newest members. 1485 new readers have joined us in the last 7 days. Your readership and participation are much appreciated.

There’s been a sort of explosion in small business using websites, social media and e-mail over the last year. Unfortunately, the results aren’t what everyone was promised. Let’s have a look at what’s happening and why.

A common – and very useful – marketing principle is that all businesses should use as many marketing channels as they can.

This means, for example, that a dentist (or any business) Continue reading

Better Blogging – Day 20 of the 31 Day Challenge

The editorial calendar says I’m supposed to write about “copywriting – editorial vs. promotional.”

I like that topic, and it’s important – but it’s either happening after lunch or getting pushed to tomorrow. (Gee, it’s nice being your own editor!)

Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.

When I read this through,two ways of commenting occurred to me.

  1. Follow the instructions and interact with other blogs. I’ll do this.
  2. Expand on the instructions and write a comment post today about the 31DBBB book.

Picking up a copy of 31DBBB was a result of thinking “I need to get more organised about managing my blog.”

To be honest, I had never heard of Darren Rowse and was Continue reading

Information Marketing – Does it Work?

Bob Bly is making around $1,000 per day from information marketing. I’m making a little over $100 per day.

So whether you’ve been in business for more than 30 years and have a ton of experience, or you’re a newcomer like me, the answer is yes.

Yes, information marketing increases revenue and profits.

Just so we’re clear, infomration marketing has two parts:

  1. information marketing – where you use information to promote a product or service; and,
  2. marketing information – where you sell an information product.

You can see how they go together. For example, we’re giving away a big piece of my new book How to Profit with Social Media – The 2010 Social Media Directory at www.mysocialmediadirectory.com/technorati.html.

The information we’re giving away solves the biggest problem business owners have to Continue reading