Tag Archives: #smce

Social Media Politics, Agencies Admit Failure, Yahoo For Sale

Social media is used in Egypt to change the government, and in Mexico to keep people safe. But in the U.S. it’s being used by politicians to bicker and throw mud. Is it just me, or does this seem incredibly out of whack?

As politicians of all stripes follow Barack Obama’s precedent setting social media campaign from 2008,

I’m starting to wonder if they can really be this clueless. After all, what have they been doing for the last 4 years? They’ve had no particular use for social media since 2008, yet they expect us to engage with them now that they’re hopping on the bandwagon.

Listen to this week's show at www.SocialMediaCheapAndEasy.com

Another social media flop is ad agencies. A new report from RSW/US and RSW/Agency (2011 New Business Report) found that while 95% of U.S. ad agencies are using social media to identify potential clients, less than 10% of their new clients are coming to them through social media.

Evidently they didn’t pay attention last year when the Nation’s Restaurant News published the results of their own industry survey. In that case, it was specifically for Facebook, and they discovered that while 65% of restaurants were using Facebook to market themselves only 3% of their customers were interested.

Naturally, the agencies blame social media for the poor results. Listen to this week’s show for the real reason why they’re getting no social traction.

And we wrap up the show this week with a look at Yahoo being on the bidding block. Google and Microsoft are interested in financing a purchase, although neither company wants to directly own Yahoo. Strange, but true.

More importantly, there’s a particular line in this story that really raised my ire. It ties everything together this week, and is a stinging indictment of all the profiteers and opportunists. This one piece is the best possible evidence for why we need to revive capitalism.

Can Social Media Ever Be Profitable For Small Business?

It feels good to see research coming out that social media marketers believe a social media presence is more important than social media ads. It’s good because I’ve been saying that ever since Facebook introduced ads and called it social media marketing.

This week we look at that research, and more research that shows just what kind of customer small business is most likely to attract through what has quickly become the standard approach to social media.

Tune in to Social Media: Cheap and Easy to hear the details

To show the most effective means of using – and profiting – with social media, our second story looks at current examples of how everyday people are using social media. These are practical examples that show you what your customers want in their social media experience. If your small business is going to use social media profitably, you have a definite need to listen to what your customers want.

To see what works in action, our last story looks at an event that’s happening in Chicago. More importantly, we look at a small business that’s connecting business owners with consumers so they get meaning, and increased sales, from the relationship.

That’s really the theme of this week’s show – relationships. Hear it all at SocialMediaCheapAndEasy.com.

The market was fat for a long time. Long enough for small business owners to get the idea that all they have to do is “get their message out there” to pull in customers and profits. We also got the idea that customers were disposable. That’s a big part of why we now experience such atrocious customer service on a regular basis.

It’s also why small business owners are failing to engage or profit with social media. They’re so accustomed to easy sales that in this tougher economy they are unprepared for relationship marketing. That’s what social media is really all about. You’ll see that during the second story when we look at how it is that Sims Social, Occupy Wall Street, UAW contract talks and even Steve Jobs’ passing have become such popular topics.

Listen to the show today at SocialMediaCheapAndEasy.com, and leave a comment here so spark conversation.