Tag Archives: social media marketing

Listener Questions Answered

Welcome to this week's episode of Social Media: Cheap and Easy.

A listener question that has been coming up a lot lately is "How do I connect social media with the rest of my marketing?"

Smart business owners are wanting to let their social media contacts know they have a print newsletter. It's their most powerful marketing tool, and they want to move potential customers onto a mailing list. When you consider that over 70% of people still prefer to marketed to through mailed promotions, you can see how these business owners are definitely on the right track.

So we start the show off this week with how to connect your offline and online marketing. There are several things you can do to move people off social media sites (EXTREMELY good idea since you don't own the list when it's on a social media site), and there's one particularly important thing you should NOT do.

Making this one mistake can completely destroy your efforts to move people onto your mailing list.

"Showrooming" is becoming such a large problem for the big box retailers that Target recently sent a letter to its suppliers asking them to come up with special items exclusively for Target.

(Showrooming is going into a store to see the item you want, then purchasing it online through your smart phone while standing in the store.)

They have the right idea - they're looking for the solution. And they're trying to eliminate price comparison shopping by having exclusive items. But they're trying to solve the wrong problem.

We have no loyalty to these big box retailers precisely because they don't care about us. They have zero customer service, and their employees know little about the store and almost nothing about specific products.

On the bright side, this presents a huge window of opportunity for you to step in and fill that customer service gap. Listen to this week's episode of Social Media: Cheap and Easy to find out how.

Then we wrap up the show with another listener question I've been getting frequently over the last few months: How do we use the online business listings?

The truth is that online business listings represent some excellent low-hanging fruit. Google and all the other search engines are putting a lot of time and energy into making Local Search useful to us a searchers and as business owners. So it makes sense to take advantage of the free business listings.

This week, I walk you through which listings to go after first. All the search engines talk to each other, so getting a few of them right takes care of any others you might miss.

You also have a lot of options for the types of content you can include with online business listings. This is a case where less is more, and there's one type of content you definitely want to avoid including with any online business listing. Listen to this week's episode of Social Media: Cheap and Easy to know what it is.

Social Media Reality Check

There’s a lot coming at us in 2012. From mobile marketing and social media, and from an election and poor economy. So we need to be prepared to make good use of our marketing and advertising dollars.

This week, we start with a social media reality check.

Yes, mobile phones and social media are growing presences in the marketplace. They are, however, no where near as big as the cow-pattie gurus want you to believe they are. The idea that you “must have” a Facebook Page or risk losing out to your competition is poppycock. And the numbers back me up – listen to the show and check my sources for yourself.

You can listen right away by streaming the audio, or click “Download” and take the show with you on your phone, tablet or MP3 player.

We also take a quick look at a company that’s doing social media very well. It’s Collective Bias, and their primary social media tool is blogging. All of their results are trackable, and highly profitable, so it’s worth paying attention to what they’re doing.

Then we take a look at the truth for what it takes to attract an audience.

Would you be willing to sit and watch a 45 minute video of two scientists discussing Systems Biology? Me neither, but Dr. Hidalgo has an audience of thousands. We take a look at how he has done it, and why you’re able to do the same thing for your business.

And we wrap up the show with how you can use technology trends to benefit your own business.

The Consumer Electronics Show – one of the largest consumer shows of during the year – ran from Jan 10 – 13. There were some decidedly non-tech companies at the show, and they were very smart to be there. You need to know why, and how to follow their example. So listen to this week’s show.

You can listen to right now by clicking the Play button, or hit “Download” and take the show with you on your laptop, phone or tablet.

And please do tell me what you think of the show. Is it entertaining and informative, or do you think I’m full of wind? Leave a comment here, or send me an e-mail at listeners@theconradhall.com. I look forward to hearing from you.

OWS Splits, Small Business Succeeds and Forrester Predicts Doom

As I have been predicting, the Occupy Wall Street movement is splitting.

The leaders and achievers in OWS are producing a live media outlet (article from New York Times) while the OWS wanna-bes and masses are organizing protests that hurt the working man (article from USA Today). Listen to this week’s show to know what’s happening and where the OWS movement is going.

Then we look at one small business that is succeeding – online – against competition from the likes of Macy’s, Nordstrom and Diapers.com. The business is Little Dudes and Divas (www.LittleDudesAndDivas.com), and they sell diapers, diaper bags and all sort of baby accessories.

The story comes from Gabriel Shaoolian’s column (You’re The Boss) in the New York Times. There are some really good points about this business, and there’s one spot where Gabriel and I disagree.

Listen to this week’s show to know how we disagree, then you tell us who’s right.

And we wrap the show with a look at George Colony’s predictions of doom. George is the CEO for Forrester Research. He presented his Three Thunderstorms at LeWeb this year, and in two cases I think George is dead wrong. And he simply doesn’t go far enough with the third thunderstorm. I picked this story up from Logic & Emotion, and just had to "set the record straight."

This story is so important I let the show run long this week. George raised some really good  points, and unfortunately missed the boat with his predictions. So I’m going to add a special blog post Thursday, 22 December to expand on what we discuss during this week’s show.

So listen in to the show now, then watch for the blog post Thursday, 22 December. Then you can tell us who is seeing the future, and who is a touch off their rocker.

Social Media Experts – Day 8 of the 31 Day Challenge

Hi,

There has been a lot of talk lately on the subject of social media snake oil, and people calling themselves social media experts.

David Armano weighs in.

V Mary Abrahm sounds off.

And Dawn Foster gives some interesting advice.

By the way, today's exercise is actually about interlinking your posts. So I'm writing a post I think can be linked to others on my blog. (Two birds, one stone.)

Let's start by acknowledging everyone makes mistakes - even the biggest social media site in the world. Earlier this month, Facebook announced a partnership with Neilsen.

When it was announced, I took issue with Facebook for Continue reading

Facebook doesn’t get Social Media – Day 7 of the challenge

Wouldn't you know it...I commit to finishing Darren Rowse's 31 day challenge, and Day 7 has a scary assignment.

Write a link post. Eek!

I have to contribute something useful and constructive to someone else's blog post. 😉

As much as I like adding to the conversation, there's actually a recent article I'd like to add to more than a blog post. The article is about Neilsen teaming up with Facebook to Continue reading

Social Media and Your Blog – Day 6 of the 31 Day Challenge

Hi,

You're not the only one who's thinking I can't count too well.  😉

I confess...with the launch of How to Profit with Social Media - The 2010 Social Media Directory last week, I let myself get lazy with blogging. I apologise. (And I'm very motivated to get through Darren Rowse's blogging challenge - you'll see.)

That laziness is a big part of the title for this post. Your blog should be the centre of your social media marketing efforts.

You probably already know you can get Twitter to update to your blog. Did you know you can get other social media sites - like FriendFeed - to update your blog, too? Of course, you can also connect Facebook and LinkedIn to your blog - they offer you the code to do it.

Here's why you want your blog to be Continue reading