Welcome to this week's episode of Social Media: Cheap and Easy.
A listener question that has been coming up a lot lately is "How do I connect social media with the rest of my marketing?"
Smart business owners are wanting to let their social media contacts know they have a print newsletter. It's their most powerful marketing tool, and they want to move potential customers onto a mailing list. When you consider that over 70% of people still prefer to marketed to through mailed promotions, you can see how these business owners are definitely on the right track.
So we start the show off this week with how to connect your offline and online marketing. There are several things you can do to move people off social media sites (EXTREMELY good idea since you don't own the list when it's on a social media site), and there's one particularly important thing you should NOT do.
Making this one mistake can completely destroy your efforts to move people onto your mailing list.
"Showrooming" is becoming such a large problem for the big box retailers that Target recently sent a letter to its suppliers asking them to come up with special items exclusively for Target.
(Showrooming is going into a store to see the item you want, then purchasing it online through your smart phone while standing in the store.)
They have the right idea - they're looking for the solution. And they're trying to eliminate price comparison shopping by having exclusive items. But they're trying to solve the wrong problem.
We have no loyalty to these big box retailers precisely because they don't care about us. They have zero customer service, and their employees know little about the store and almost nothing about specific products.
On the bright side, this presents a huge window of opportunity for you to step in and fill that customer service gap. Listen to this week's episode of Social Media: Cheap and Easy to find out how.
Then we wrap up the show with another listener question I've been getting frequently over the last few months: How do we use the online business listings?
The truth is that online business listings represent some excellent low-hanging fruit. Google and all the other search engines are putting a lot of time and energy into making Local Search useful to us a searchers and as business owners. So it makes sense to take advantage of the free business listings.
This week, I walk you through which listings to go after first. All the search engines talk to each other, so getting a few of them right takes care of any others you might miss.
You also have a lot of options for the types of content you can include with online business listings. This is a case where less is more, and there's one type of content you definitely want to avoid including with any online business listing. Listen to this week's episode of Social Media: Cheap and Easy to know what it is.