Tag Archives: time management

Focus – Your Attention Is Valuable

Hi,

I have to remember - when I write a Friday post - not to say I'll be writing "tomorrow" when I mean "Monday." I apologise.

Which brings me to Focus.

Would I have made the same mistake if I were more focussed? Would you have still broken the vase, Neo, if I hadn't said anything? hmmm...

Anyway, on Friday, I was writing about focussing - or working - on just one project at a time. You get to enjoy the fruits of your labour sooner. I also mentioned I'd tell you how making that change has been going for me.

The simple answer is - slow, steadily and I'm enjoying the results.

Anyone who wants a little more detail - just keep reading.  😉

You know it's more than just a matter of waking up one day and saying "Okay, I'm only working on one project at a time from now on."

I have my own e-book tele-workshop series launching in March, clients to write and edit for, plus books to research and write. Following Rich Schefren's advice about working on one project at a time is something I have to work at deliberately.

As much as any individual project, this is something I have to plan. Let's start by looking at the kinds of work that are on my plate right now.

1. the e-book tele-workshop series. 21 teleseminars focussed on showing business owners the step by step for how to enter the information marketing arena. A one time sort of project.

2. copywriting clients - writing for them, and editing their material. This is ongoing stuff - they pay a monthy retainer.

3. books - these are a combination of the other two. Writing the book is a one time thing, but it's ongoing because of the marketing of the book, and planning to write an updated version.

So, how can I work on one project at a time when I"ll always have clients sending me things to edit - or asking for something to be written?

Good question. Here's how I'm finding the answer.

The most important project is the e-book tele-workshop series. (It also happens to be the biggest - just coincidence.) It involves a lot of joint ventures, creating support tools for affiliates, plus promotional copy, call scripts and e-mails. Remember, it's also a one-off thing.

So I"m taking five hours out of each day to work on it. Sometimes more, but I am promising myself to spend at least that much time on the project.

Then come the books. In the big picture, these have longer lasting importance than the tele-workshop series. First, I'm working on just one at a time.

The Instant Amazon Best-Seller Formula is done and in the hands of the designer. It'll probably be out this month. Now I'm working on Marketing Web Sites for Freelance Copywriters - Bob has given me his first set of edtis.

When that's done, I'll put my energy into the book on List Building.

Right now, I'm putting four hours each day into books.

Okay - we're up to a nine hour work day.

Then there's work for copywriting clients. For the most part, I can get that work done by putting in two hours each day. I don't take a lot of copywriting clients - I prefer writing books, actually.

So now we have an 11 hour day. Add to that the time I spend writing a blog post each day, writing an article, doing admin stuff, etc. etc. etc.

It's a good thing I enjoy being up at 4:30 and going to bed at 10. I need all 17 1/2 hours!

This should make it EXTREMELY clear why Rich Schefren's adivce is worth following. If I were working on just one project - that's PROJECT - at a time, I'd have a lot more time to myself each day.

Writing copy for clients is something I'll always do. It's fun, I like meeting people, and there's always something new to learn. There will always be admin work, blog posts, and articles to write.

That "part" of every day is a constant.

The problem right now is that I have the tele-workshop series (a project) and two books (two projects) to work on. That's three projects at one time.

Dividing up the day like I have works for me. It isn't the burden you might think it is because everything I'm doing is pleasing to me. That said, I don't want this kind of workload to continue indefinitely.

So, I've decided to work six days each week. The extra day gets put into the tele-workshop series.

When the current book is written, I won't accept another. The book on List Building has a planned release for the end of the year anyway, so there is lots of time to work on it.

What I'll do in the future is plan one big project every two years - a project like the tele-workshop series. When I'm working on something like that, I won't take any book projects.

I'll keep copywriting commitments down to about 4 or 5 hours each day. This will keep part of each day open for working on every current project.

There it is. My way of putting Rich Schefren's advice to work for me, and enjoying the results.

What do you think? Would you do it differently? How will you put Rich's advice to use for yourself?

Conrad

List Building – You could be part of a new resource

Hi,

We haven't said much about this because it's still in the research stage.

Bob and I are working on a new resource for List Building. Part of the research is looking at what's out there in the cryberworld, and talking with other marketers about what works for them.

I'll tell ya something...there is an amazing - I mean just stunning - amount of material to cover when it comes to list buidling. The outline alone is four pages!

So how can you be part of the resource? Easy...

Tell me about a list building technique you used and the results you obtained. Did you find the technique in a course from someone? Out of an article you read? Or maybe from a service provider's resources...

And feel free to send results from both directions. Knowing what bombs is just as important as knowing what flys.

Here's something for everyone: http://www.email-marketing-reports.com/listmanagement/

This takes you to a particular article. The site is filled with information, tools and resources that help you understand list building and make it happen.

Remember: Take just one or two ideas and Put Them Into ACTION.

After you get some results, decide whether to keep using those ideas. Then add JUST ONE more idea at a time.

Believe me, there is so much material available on list building - getting "analysis paralysis" is easier than slipping on ice. It's ultra important to stay focussed and work on just one or two approaches at a time.

It's like Rich Shcefren pointed out at ETR's Bootcamp 2008...

Imagine you have three projects to do. Each project will take 60 hours to complete.

If you work on all three projects at the same time, then you can only put 20 hours into each one - each week. (Wow. A 60 hour work week!)

It takes three weeks to finish all three projects - and you don't make any money until they're done.

But, when you work on one at a time - the first project is finished in the first week. You start making money on it in the second week.

The second project is finished in the second week. Do you see where this is going?

By the time you are finished - it still takes three weeks to finish all three projects - you will have made money on the first project for two weeks, and on the second project for one week.

Much better to work on one project at a time.

Wait 'til you see tomorrow's post. Rich gave that information, and ever since - I've been working at making it happen for me.

You see, I'm one of those people who likes to work on several things at once. I'm also one of those people who wonders why I don't get more things finished. Know what I mean?

Aha - it's clicking, isn't it? Yep. I'm taking Rich's advice. I'm getting projects finished so I can narrow everything down to working on just one project at a time.

You want to know an amazing thing? I'm starting to find all kinds of time to do those little, pesky "business chores" that I never seemed to have time for before. Talk about making life easier!

That's it for today. Wow - this was a long one.

Remember to tell me about your list building adventures. You could see your name in print in my list building book.

Conrad