Tag Archives: wordtracker

E-Books – Keywords Determine Market Size

You have a topic, and you know there must be some interest in it. After all, you can’t be the only person interested in your favourite pastime, can you?

 

That’s what keywords will allow you to discover.

 

A keyword is a term or phrase that captures the essence of your topic. For example, “model airplane” is a good keyword phrase. To focus more clearly on your interest, “radio controlled airplane” might be more helpful.

 

To start using keywords for determining the size of your market, make a list of six words that spring to mind when you think of your topic. This is a large enough list to get you started.

 

Whichever keyword research tool you choose to use, what you’re looking for is a particular volume of monthly searches for each keyword or phrase. Every tool will also help you develop a longer keyword list. (I’ll give you three free tools to choose from later in the article.)

 

The search volume you’re looking for is between 4,000 and 40,000 searches per month. Of course, that’s a broad range and there are things to consider about being at either end.

 

Being at – or over – 40,000 monthly searches means the market is huge. Getting into that market with the keywords you’re using means you risk being just one more voice in the crowd. You can probably get better keywords by being more specific about your topic.

 

From the model airplane example, “model airplane” has a monthly search volume of 135,000 and “radio controlled airplane” has a monthly volume of 6,600.

 

The lower the monthly search volume the more tightly niched you are in a market. Getting below 4,000 searches per month means your moving into a market that just doesn’t have enough volume to be truly profitable.

 

The next step is to choose a keyword research tool. There are lots available, but there are three free ones I’d like to bring to your attention. One is from Google, another is from WordTracker and the third is supplied by Howie Jacobson (author of Adwords for Dummies, 2008).

 

You can find the Google keyword research tool at http://adwords.google.com. It’s easiest to use when you sign in to your Google account and open an Adwords account. The account is free to open – you don’t pay anything unless you run an adwords ad.

 

You can find the free Wordtracker keyword tool at http://freekeywords.wordtracker.com.

 

The tool from Howie Jacobson is at http://www.askhowie.com/freewords.

 

As you research those six keywords you started with, be sure to keep track of other keywords that come up with good search volumes. You’ll want a few hundred keywords when you’re ready to promote your e-book. Plus, each keyword you add starts to build a chain – a.k.a. the long-tail keywords.

Education – You Can Have It Free

Hi,

Imagine a security guard whose latest internet marketing effort is to spend $3,000 for complete access to a guru's archive of interviews, audios and videos, and she gets to attend two of the guru's live events this year.

Sound like a good deal?

How much better does it sound when I tell you this is just the latest purchase?

I am an avid supporter of, and subscriber to, continuing education. I also enjoy attending live events and get great motivation from them. But they are not the same thing.

Live events are intended to pump you up, expose you to new ideas and people, and provide you with a massive amount of information.

Most of the learning from a live event comes in the days and weeks after the event. The education comes from reviewing the material, learning it, and putting it into action.

So where can you get a good education without shelling out thousands of dollars?

Glad you asked.

Here's an example of an informative, educational article provided in exchange for your name and e-mail address: http://www.wordtracker.com/academy/business-blogging

This article is ideal for anyone starting, or improving, a blog. Especially business owners who are wondering if a "blog" is even worth the effort of finding out how it works.

The article is written by Chris Garrett. It is published by WordTracker (in their Academy), and arrived in my inbox this morning for my reading pleasure and edification. It is just one of several articles I will read this week as part of my continuing education.

Visit sites by people like Clayton Makepeace (The Total Package), MIchel and Sylvie Fortin (The Success Doctor) and Terry Dean (Internet Business Coaching). Each of these sites promotes their services and information products. Each site also gives you access to their blog, newsletter and other tools/information to build a relationship with you and help you build a better business.

Then take a look at sites from service providers. Aweber and Constant Contact are e-mail manager services. Both offer templates, articles, newsletters and tutorials to help you get the most from their service.

Other providers - www.WordTracker.com, www.1ShoppingCart.com, www.Google.com - all provide free tools. From their perspective it is helping them build a relationship with you. It is putting them in control of the buying cycle by having their name come up first in your mind when a purchase needs to be made.

From your perspective these tools and resources are helping you build your business without cost. You're also getting to test-drive the service. Every article, tool and resource helps you decide whether that provider really wants to help you succeed - or are they just trying to get into your wallet?

Here's what to do with your education:

Start with the free stuff.

Make use of the resources your service providers are already making available. Augment that with newsletters and tools from professionals in your area of interest.

Then spend a little.

Whether you purchase support from a service provider, hire a consultant, or buy an information product - invest in your education to build a better business.

Invest in motivation.

Everyone works better when they are well motivated. Just makes sense, right?

Okay. But notice I wrote "invest" rather than "spend" or "buy." That's because there are two basic sources of motivation - one free, one not.

The free source of motivation is to connect with other people. You can join a club like Toastmasters, Rotary Internation or The Lions Club. Organisations like these help you develop professionally, and they give you a social outlet.

You can also make your own club - often referred to as a "mastermind group." Network with some of the people you have met at conferences, and pick some from the social networking site you use.

Find six to eight people who are doing the same thing you are. You're a carpenter - find other carpenters. You're a graphic designer - find other graphic designers. Then you meet once a week - in person or by teleconference - to actively work toward achieving goals.

A mastermind group is one way to bounce ideas off people in a non-competitive environment.

The other way to invest in motivation is to attend live events. My suggestion is that you choose no more than four in a year. That gives you one motivational boost every three months.

Combined with a mastermind group, or other club, this should be lots of stimulus for motivation - and sufficient burden for you pocketbook. (Personally, I choose just two. They're both in November, and they happen on successive weekends. Big boost with the cost of only one trip.)

One thing to keep in mind for every aspect of your education - this comes from Jeff Herring - Go Use This Stuff (G.U.T.S.)

You can read every cookbook ever written, and attend every cooking class avaiable. When you get home, you still have to peel the potoates and turn on the stove before you get to eat.

Conrad