Tag Archives: Yahoo

Small Business Marketing Gets A Boost

Several things have happened over the last year that are now resulting in great rewards for Small Business Marketing. And with those rewards come some risks.

The first is a service called ValuText. You can guess from the name that it lets you send text messages to people who have opted-in to receive them. And it does far more than just that.

ValuText allows you to be very targeted about who receives your message, and when. This gives you huge potential for creating events and promotions specific to your location, the day of the week, even a change in weather.

It also carries a significant risk for how you use it. Many retailers are going to be caught in a laziness trap. Be sure you rise above the crowd, and leave your competitors behind, by injecting personality and experience into your use of this very practical and profitable service.

Listen to this week’s episode of Social Media: Cheap and Easy for all the details.

Then we have a look at Square.

It’s an innocent looking, little device that makes payment processing simple and easy to use. Small businesses and charities across the country are using Square to process billions of dollars worth of transactions – and Square is little more than a year old.

Are you going to an event and need to do back-of-room sales? How about a community market down the street from your store? Or even a special promotion in the parking lot? Square gives you the versatility to turn any smart phone or tablet into a portable cash register.

Tune in to Social Media: Cheap and Easy to discover how it works.

And we wrap up this week’s show with a look at how the world of search engines is catering to small business marketing. Google, Bing and Yahoo are all jumping to milk their newest cash cow – small business.

The attention they’re paying to serving us is making it a lot easier to understand how Pay-Per-Click (PPC) advertising works. That’s because they’re putting a lot of effort into developing support tools for all of us who can use a computer, but we’re certainly not technology pros.

As good as the support tools are becoming, there is one in particular you want to avoid using.

The search giants are offering done-for-you services where their staff  handle creating your ads and setting your bids. Even if that seems a little vague, what you need to know about this type of service is crystal clear: Avoid Using This Service At All Costs!

Remember: They get paid based on how much you spend on PPC advertising.

It makes no sense to let them determine how much you pay per click. It makes even less sense to have their rank-and-file employees create the ad you’ll be spending money on.

And there’s an incredibly ironic point you definitely don’t want to miss. Google, Bing and Yahoo are foaming at the mouth to get you using their PPC services, but they’re using a completely different media to persuade you.

Listen to Social Media: Cheap and Easy to hear what it is, and why you should follow their example rather than their instructions.

Social Media Politics, Agencies Admit Failure, Yahoo For Sale

Social media is used in Egypt to change the government, and in Mexico to keep people safe. But in the U.S. it’s being used by politicians to bicker and throw mud. Is it just me, or does this seem incredibly out of whack?

As politicians of all stripes follow Barack Obama’s precedent setting social media campaign from 2008,

I’m starting to wonder if they can really be this clueless. After all, what have they been doing for the last 4 years? They’ve had no particular use for social media since 2008, yet they expect us to engage with them now that they’re hopping on the bandwagon.

Listen to this week’s show at www.SocialMediaCheapAndEasy.com

Another social media flop is ad agencies. A new report from RSW/US and RSW/Agency (2011 New Business Report) found that while 95% of U.S. ad agencies are using social media to identify potential clients, less than 10% of their new clients are coming to them through social media.

Evidently they didn’t pay attention last year when the Nation’s Restaurant News published the results of their own industry survey. In that case, it was specifically for Facebook, and they discovered that while 65% of restaurants were using Facebook to market themselves only 3% of their customers were interested.

Naturally, the agencies blame social media for the poor results. Listen to this week’s show for the real reason why they’re getting no social traction.

And we wrap up the show this week with a look at Yahoo being on the bidding block. Google and Microsoft are interested in financing a purchase, although neither company wants to directly own Yahoo. Strange, but true.

More importantly, there’s a particular line in this story that really raised my ire. It ties everything together this week, and is a stinging indictment of all the profiteers and opportunists. This one piece is the best possible evidence for why we need to revive capitalism.

Facebook Killing Music Sharing

Is Facebook killing music sharing because they’re profiteers or just ignorant?

Facebook is talking about bringing music sharing services such as Spotify, Rhapsody, Rdio, MOG and Deezer onto their site. The idea is to make your profile an entertainment hub. But how much of a hub will it be if it drives these businesses out of business?

Very few online music services are profitable, and they have a model that causes them to lose money every time a free subscriber joins. After all, even “free” music requires a royalty paid to the record companies.

Pandora, which had a successful IPO, has yet to make a profit. Martin Scott from Analysys Mason estimates Spotify had a $6 or $7 million dollar profit in 2010, and Rhapsody’s president Continue reading