You’d think copywriters would have the easiest time making use of social media.
After all, we get paid to write in a conversational style. Focussing on useful content, and showing readers the benefits, is second nature to a copywriter.
But what do you do when you only have 140 characters to convey a message?
The answer is simple… give ’em the content.
After all, social media is about being social – building relationships with readers and customers. When you have a blog, you can play around as much as you like. But when you tweet or update LinkedIn – stay focussed.
And here’s a handy thing to keep in mind: Avoid using symbols on the social networks.
Things like an ampersand (the symbol over the number 7) don’t generally show up nicely on the social networks. They generally show up as code.
I’ve started using the plus sign (+) instead.
Last thing. Think about automating some of your social networking.
Set up your blog to tweet when you post. Same for LinkedIn.
Anything you can’t automate, try to repurpose to reduce your workload. Use a blog post as the start for an article. Use the content from an article, report or post that you’ve read as the focus of your own blog post.
Just like this one…This whole post came out of the time I’ve been spending reading Michael Stelzner’s report on Social Media Marketing. If you haven’t read it yet, I definitely recommend getting a copy.
It will get you thinking.