An Amazon Promotion, or Amazon Push Campaign, is when an author makes a one day effort to “push” his book to bestseller status on Amazon.com

To do it, the author needs people with lists to send his promotional e-mails. They’re usually his friends, affiliates and fellow marketers. She also needs people to supply bonus items for the push campaign.

Often, the bonuses are what induce people to purchase the author’s book. It’s the opportunity to get some “extras” that pushes people over the line to become buyers. (You can see why it’s called a push campaign.)

There are two basic strategies Continue reading →