Tag Archives: goals

Planning & Goal Setting – Where to start

Good Morning,

Starting your story in the middle is a good practice. Doing that with a project is a recipe for disaster.

But how do you know where to start when you’re just a beginner?

When it comes to writing an e-book, start with Writing E-Books for Fun and Profit. Yes, I wrote it and this is shameless self-promotion. It’s still a good book, and it works with my example.

The e-book lays out a step-by-step process for choosing your topic, getting the book written then marketing the book. That’s great, it’s really useful, but what do you do when there isn’t a book written about how to do what you want to do?

That is my situation when it comes to putting together the E-Book Tele-Workshop Series.

Sure, there are lots of resources about how to do a tele-seminar, conference calls and podcasts. But what about how to approach the experts, making the schedule, putting together lists of questions, booking call times, and blah, blah, blah. What about all that other stuff?

Side note: Can you tell I’m thinking of an information product? Something to help everyone else keep from stepping into the holes and cow patties I stepped in? (And you’ll all know I’ve really been there and done that!)

So here’s part of the answer:

The beginning is deciding what you want to do.

I want to do a series of workshop calls that show everyone how to get their book written, publish it and promote it. So, the first thing I need to do in the planning is decide what material I’m going to cover.

Once I decide what material to cover, then I can look at what order to cover it in. At the same time, I can decide which expert is best for talking about which topic.

You can see how this leads to developing a call schedule. That leads to everything else.

The call schedule determines when each piece of copy is needed, when you have to get the call script to each expert, and when to schedule all the tech stuff like call recording, editing and transcription.

Now, there’s one more important thing to know: The call schedule can be different from the interview schedule. Here’s the difference:

The call schedule is when people get to listen to the interview with each of the experts.

The interview schedule is when you record each the interview with each expert.

Maybe your call schedule is set to run each Wednesday evening at 9:00 pm EST because that’s the best time for your audience. But, when you ask an expert for the interview, they might say they don’t work in the evenings.

That means you record the interview during the day and play it back for everyone during your call schedule. Know what I mean?

Having an interview schedule that’s different from your call schedule also allows you to be uber efficient during the project. Using the Wednesday evening call schedule might mean the calls are spread out over 16 or 20 weeks. But you can set your interview schedule to be convenient for the experts and get some of the calls done early.

That translates into being able to get the audio edited, and the transcription done early, too. You don’t release them until after the scheduled call, of course, but it’s always nice to have things done early.

And that’s my two cents worth on where to start when your planning and setting goals. Let me know what you think.


Success – It Ain’t Free

Good Morning,

I’m a regular reader of Early To Rise. Today, Michael wrote an article that resonates with me and has a lot of relevance to today’s economic situation.

The article Michael wrote gives six “must-do” things to be successful.

1. Get up early and give your day a jumpstart by doing something meaningful… first thing.

2. Work as late as you have to.

3. Do at least 50 percent more than what is asked of you.

4. Volunteer for challenging assignments.

5. Educate yourself on the side.

6. Become better than anyone else at the essential skills you need to accomplish your goal.

You can see why it resonates with me. I’m up every day (except Sunday) at 4:30, and I work hard at being the best writer. Notice that – not just “the best writer I can be.”

One day, Charlie Byrne and Michael Masterson are going to be able to say that I have learned from them, worked on my skills, and have become a better copywriter than they are. That’s my goal.

So how is it that this relates to today’s economic situation?

In every economic downturn, businesses get weeded out. Strong businesses take over weak ones, and tough markets get cracked open.

Each of us is in business. We write copy, sell information products, and/or teach what we know.

So this is our proving ground. Which of us is going to work hardest, learn the most, and come out successful? Of course I don’t have a crystal ball to tell me who’s going to grasp success, but I can give you two examples from AWAI’s Bootcamp.

One is a fellow writer I met at Bootcamp 2007. JR and I were talking this year, and he was open and honest with me. He told me that – after Bootcamp 2007 – he thought he was going to leave me in the dust.

I appreciated his honesty. We talked some more, and I explained how I had taken the advice to make consistent, daily effort and used it to build success for myself.

Now JR knows he’s only competing with himself. I think he’s going to do a lot more to build his own success this year, and I hope he takes me up on my offer of e-mail support. (That’s a hint and a nudge, JR.)

The other example is a fellow I met for the first time at this year’s Bootcamp. To be honest, I never paid much attention to his name because he wasn’ very nice. The first time he shook my hand, he said “I’m gonna leave you in the dust, Conrad.”

He didn’t know what to say when I replied “Good. And I’ll help you do it.”

Later, at the Job Fair, he repeated his determination to outperform me. Unfortunately, he was standing alone between two unoccupied tables. I don’t know if he ever spoke to any of the employers at Job Fair.

So now you really have three examples.

1. Me. I took Michael’s advice, listened to John Forde, Jennifer Stevens, Bob Bly and all the other experts. I”ll keep working and reach my goal of being the best writer.

2. JR. He didn’t listen at first, but he’s listening now. I’ll let you know how he does at building his own success.

3. The no-name fellow. He seems to think he can get success by talking about.

We all have the same information – the same opportunity. So do you.

Are you going to roll up your sleeves and make your own success?

Read all of Michael’s article if you need help deciding.