Tag Archives: information-marketing

Information Marketing – Does it Work?

Bob Bly is making around $1,000 per day from information marketing. I’m making a little over $100 per day.

So whether you’ve been in business for more than 30 years and have a ton of experience, or you’re a newcomer like me, the answer is yes.

Yes, information marketing increases revenue and profits.

Just so we’re clear, infomration marketing has two parts:

  1. information marketing – where you use information to promote a product or service; and,
  2. marketing information – where you sell an information product.

You can see how they go together. For example, we’re giving away a big piece of my new book How to Profit with Social Media – The 2010 Social Media Directory at www.mysocialmediadirectory.com/technorati.html.

The information we’re giving away solves the biggest problem business owners have to Continue reading

Your Newest Revenue Creator


We’ve spent the past year planning, testing and developing a teleseminar series for small business owners.

The whole purpose is to show small business owners how to enter the Internet Marketplace in a reliable, ethical, responsible manner using the three Continue reading

Social Networking for Teleseminars


Another late night post – I’m either working too hard, or having way too much fun!

Here’s the deal – The Obama Protocols are live and we want to build a bigger audience. How do we do it?

Simple – go to people who already have big audiences.

“Sure,” you say. “Just pop over to the corner big audience market and pick out one or two good candidates.”

Well…yea… Continue reading

Value & Information – Be Sure They Meet


There are two articles in today’s edition of ETR I think you should read.

The first one is by Marc Charles. It’s about the power of affiliate marketing in the employment market.

The other is by Bob Bly. It’s about how people perceive value in information products.

Here’s the connection that caught my eye this morning: You have to give people value in the areas where they are looking to make a purchase.

Wow. Isn’t that just incredibly deep? Stay with me for a second…

You know that when the economy goes south – sales of chocolate increase. It’s a comfort food, and people are looking for a little comfort. Okay.

You also know that people spend LESS on hobbies in a poor economy. Notice that…they don’t stop spending – they just get more careful about what they buy. In fact, that applies right across the purchasing spectrum (except for chocolate).

Let’s say you enjoy building model airplanes. You want to make some extra money, but not too sure how to do it.

Of course you can build and sell a few models. It’s time consuming, and they’re a little expensive, but you can do it.

How about this? Pick three or four of the simplest models. Build them with the intention of selling the models for children – but not selling them alone.

With the model, give each customer a pamphlet that shows instructions for paper airplanes.

The child can make as many paper airplanes as he wants. You can even add suggestions to the instructions for things they can try – ways to modify a paper airplane so it flies longer, higher, or in a deliberate spiral.

You give the suggestions with the bare minimum of instruction. The idea is to get the child experimenting on her/his own.

Do you see what you’re doing?

Everyone is selling something. A lot of people are selling information – or marketing with information – too. Putting a product together with information gives you a much higher value experience for the customer.

In the model airplane example, the customer gets a model, instructions for making paper airplanes, and the joy of discovery through experimentation.

It’s like a resource appendix in a book.

You’ll never see me just write a book and sell it. It has to have a resource appendix. A place where I make suggestions for things you can experiment with and learn.

Your customers want the same kind of thing from you.

You know about computers and web sites, so you put together an e-book that shows readers how to build a web site. Isn’t it obvious to include the names of sites that help you, or software that’s free and easy to use?

Now go a step further. Actually build a sample site and show people how to make use of it. For example, you could put a newsletter sign-up box on the sample site. Then you tell readers how to copy the code for that box and use it on their own site.

You would even include instructions for how to modify the box so the text or colours match their site.

There are lots of resources that tell us what to do. The ones I appreciate most are the resources that genuinely walk me through doing a thing. When I find something like that, I make a point of going back to that vendor for other resources. Don’t you?


Horses & Carts – When to upgrade


This is something that has been boucing around in my head all weekend.

On Saturday, I spoke with a stranger and we got talking about internet marketing, information marketing and writing in general. The thing that got me – and it really bothers me – is that this fellow told me about several “programs” he had purchased that were supposed to help him increase his profits.

A couple of the things he mentioned were programs and products by people I am familiar with.

He bought them, but felt he hadn’t gotten his money’s worth. That didn’t jive with what I know of the people involved – especially since I happen to own one of the products he mentioned.

Okay. First, you’re probably wondering why I’m not naming anything here. Especially since I am generally un-reserved about using people’s names. My reason is that I don’t know all the programs and products he mentioned. I’m not going to name something or someone if I don’t know they represent quality.

Second: Here’s what I have to say about this fellow’s complaints.

Until you have some clients, or are selling some products, it makes no sense to purchase anything that will double, triple or otherwise increase your sales and profits. After all, multiply zero by any number you want, and you still get zero.

The fellow I spoke to Saturday didn’t have any clients or products, and he didn’t seem to have any understanding of the materials he owned. I think maybe he bought them expecting the act of making the purchase to generate results.

Folks, if you buy a book and don’t read it, don’t expect to get any smarter.

For everyone who is looking at starting in internet marketing (information marketing, writing books (ebooks) or affiliate marketing), there is one resource I recommend for getting started – and it’s completely free.

Go to www.strategicprofits.com. This site belongs to Rich Schefren. The resource you want are the five free reports he gives away through his site.


Because Rich will show you that internet marketing is not all that different from how people have been running their hometown businesses for decades. It’s different, sure. But most people think it’s apples and oranges. Rich will show you that it’s more like oranges and grapefruit.

The other thing Rich does with his reports is give you “how-to” information – invaluable stuff for beginner and pro alike.

When you’ve read through Rich’s stuff, visit the sites of other internet marketers. Www.Bly.com will give you over a hundred examples of landing pages for selling information products. Bob also has a library of articles you can read.

Just think of the people you buy from, or who you get newsletters from. Visit their sites and REALLY LOOK at what they do. How often do they send an e-mail? What’s in it?

The plain, simple fact is that writing a book (ebook) or making sales (by internet or in person) means you have to do some work. Yep, there’s that nasty little four letter word.

I know. I just finished another book, I’m working on two more, and I put in a lot of hours every day.

And, folks, I wouldn’t trade what I’m doing for the Site Superintendent’s job on the Shangri-La build happening right now at Richmond & University in downtown Toronto.

For those who don’t know – I have 20 years of construction experience. The Shangri-La is a 67 floor hotel & condo tower with condos starting at $1 Million dollars. It’s a prestigious project.

Ask Brian Johnson (Rich Schefren’s right hand) if he puts in a lot of hours. He does it because he enjoys it.

I don’t mean to rain on your parade, but, folks, if you don’t enjoy writing and marketing enough to put in lots of time and energy – then maybe you should spend a little more time finding your passion.

Okay. Go ahead and rip me a new pooper. Call me insensitive and crass – go ahead.