Tag Archives: michel fortin

Your Editorial Calendar – Pt 2 of 2 – Day 12 of the 31 Day Challenge

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.

Can you imagine how good it feels to write that with confidence?

I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine how good it’s going to feel – a year from now – when I have developed a membership site for business owners. In a year, there will be 2,000 subscribers paying a simple $9 each month.

Every member will be getting useful content, have a forum to discuss their issues, and be able to contribute to the site as a guest author. It’s incredibly uplifting to see an article from someone new who is enjoying their successes – just as it’s educational to hear from someone with experience.

Of course, the membership site will be at Continue reading

I Outrank Perry Belcher – Social Media Monitoring – Day 10 of the 31 Day Challenge

Perry Belcher = 18

Conrad Hall = 90

These are our relative scores from Hubspot’s Twitter Grader. Does this make me a bigger twit than Perry?

“I’m a big twit!” Isn’t that a Jim Dandy conversation starter?

But I’m not the biggest…

Jeff Herring scores Continue reading

Facebook doesn’t get Social Media – Day 7 of the challenge

Wouldn’t you know it…I commit to finishing Darren Rowse’s 31 day challenge, and Day 7 has a scary assignment.

Write a link post. Eek!

I have to contribute something useful and constructive to someone else’s blog post. 😉

As much as I like adding to the conversation, there’s actually a recent article I’d like to add to more than a blog post. The article is about Neilsen teaming up with Facebook to Continue reading

Communicating with Comments – Better Bloggin Day 5


You’re probably wondering what happened to Day 4. I didn’t miss it, honest.

Day 4 and Day 5 actually don’t involve writing a post for your blog.

The exercise for Day 4 was to analyze a top blog in my niche. You can probably guess that I chose Michel Fortin’s blog – he’s a bit of a hero for me. Partly because he’s Canadian, but mostly because his blog is great. He and Sylvie put out a ton of terrific content.

For example, if you’re after some solid advice about Continue reading

List Segmentation – What it means-How to do it


First, let me apologise to Sandman. He asked about list segmentation and my plan was to write a post about it yesterday.

Sandman, I apologise. A friend needed a shoulder and I put that ahead of writing yesterday’s post.

Here’s what I’m going to do:

  1. I’ll go through list segmentation quickly here
  2. In next month’s The Testing Spotlight, I’ll cover it fully
  3. Later today, I’ll write today’s actualy post – it’s about Aweber (specifically Sean Cohen) and how they have helped me over the last 6 or 7 days. Good stuff.

List Segmentation

It means splitting Continue reading

Multi-channel Marketing


I’m working my way through Changing the Channel (MaryEllen Tribby and Michael Masterson) for the second time.

This time I played it smart – I bought a copy. Last time, I borrowed it from the library. Bad move – libraries don’t like you making notes in their books  😉

Here’s just one aspect of multi-channel marketing Continue reading

Education – You Can Have It Free


Imagine a security guard whose latest internet marketing effort is to spend $3,000 for complete access to a guru’s archive of interviews, audios and videos, and she gets to attend two of the guru’s live events this year.

Sound like a good deal?

How much better does it sound when I tell you this is just the latest purchase?

I am an avid supporter of, and subscriber to, continuing education. I also enjoy attending live events and get great motivation from them. But they are not the same thing.

Live events are intended to pump you up, expose you to new ideas and people, and provide you with a massive amount of information.

Most of the learning from a live event comes in the days and weeks after the event. The education comes from reviewing the material, learning it, and putting it into action.

So where can you get a good education without shelling out thousands of dollars?

Glad you asked.

Here’s an example of an informative, educational article provided in exchange for your name and e-mail address: http://www.wordtracker.com/academy/business-blogging

This article is ideal for anyone starting, or improving, a blog. Especially business owners who are wondering if a “blog” is even worth the effort of finding out how it works.

The article is written by Chris Garrett. It is published by WordTracker (in their Academy), and arrived in my inbox this morning for my reading pleasure and edification. It is just one of several articles I will read this week as part of my continuing education.

Visit sites by people like Clayton Makepeace (The Total Package), MIchel and Sylvie Fortin (The Success Doctor) and Terry Dean (Internet Business Coaching). Each of these sites promotes their services and information products. Each site also gives you access to their blog, newsletter and other tools/information to build a relationship with you and help you build a better business.

Then take a look at sites from service providers. Aweber and Constant Contact are e-mail manager services. Both offer templates, articles, newsletters and tutorials to help you get the most from their service.

Other providers – www.WordTracker.com, www.1ShoppingCart.com, www.Google.com – all provide free tools. From their perspective it is helping them build a relationship with you. It is putting them in control of the buying cycle by having their name come up first in your mind when a purchase needs to be made.

From your perspective these tools and resources are helping you build your business without cost. You’re also getting to test-drive the service. Every article, tool and resource helps you decide whether that provider really wants to help you succeed – or are they just trying to get into your wallet?

Here’s what to do with your education:

Start with the free stuff.

Make use of the resources your service providers are already making available. Augment that with newsletters and tools from professionals in your area of interest.

Then spend a little.

Whether you purchase support from a service provider, hire a consultant, or buy an information product – invest in your education to build a better business.

Invest in motivation.

Everyone works better when they are well motivated. Just makes sense, right?

Okay. But notice I wrote “invest” rather than “spend” or “buy.” That’s because there are two basic sources of motivation – one free, one not.

The free source of motivation is to connect with other people. You can join a club like Toastmasters, Rotary Internation or The Lions Club. Organisations like these help you develop professionally, and they give you a social outlet.

You can also make your own club – often referred to as a “mastermind group.” Network with some of the people you have met at conferences, and pick some from the social networking site you use.

Find six to eight people who are doing the same thing you are. You’re a carpenter – find other carpenters. You’re a graphic designer – find other graphic designers. Then you meet once a week – in person or by teleconference – to actively work toward achieving goals.

A mastermind group is one way to bounce ideas off people in a non-competitive environment.

The other way to invest in motivation is to attend live events. My suggestion is that you choose no more than four in a year. That gives you one motivational boost every three months.

Combined with a mastermind group, or other club, this should be lots of stimulus for motivation – and sufficient burden for you pocketbook. (Personally, I choose just two. They’re both in November, and they happen on successive weekends. Big boost with the cost of only one trip.)

One thing to keep in mind for every aspect of your education – this comes from Jeff Herring – Go Use This Stuff (G.U.T.S.)

You can read every cookbook ever written, and attend every cooking class avaiable. When you get home, you still have to peel the potoates and turn on the stove before you get to eat.