The Marketing Spotlight

Welcome back!The Glocal Wave and the Future of The Marketing Spotlight
Can you stop marketing, take a break, and still come back to success? Yes, you can.
When Friends, Followers and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media (#FFCE) was being prepared, David Hancock (Founder, Morgan James Publishing) asked me to stop marketing. That’s [...]

3 Reasons to Go For Gold
Olympians fulfilled their dreams in Vancouver, BC this year. They competed at the peak of their ability, and with the best performers in their sport.

In an earlier post, I gave you 3 reasons why you can just lay down and quit. But this is an Olympic year, so I [...]

You’re ugly. Your mama dresses you funny, and you’re broke. What other reasons can I throw at you for quitting? Here are the 3 biggest reasons I’ve seen in the last 2years:

I don’t have the time
I don’t know what to do, and (my favourite)
I need help

Welcome to the party, folks. It’s life. We’re all in [...]

The REAL column from Regina Brett, columnist with The Plain Dealer in Cleveland, OH.

The editorial calendar says I’m supposed to write about “copywriting – editorial vs. promotional.”
I like that topic, and it’s important – but it’s either happening after lunch or getting pushed to tomorrow. (Gee, it’s nice being your own editor!)
Why? Because Day 20 of 31DBBB is about Leaving Comments on Other Blogs.
When I read this through,two [...]

There are only three kinds of information product:

Text
Audio
Video

There are all kinds of combinations for these three. We see them all the time. But these are the 3 profit generators of information marketing.
And those 3 profit generators take one of two forms:

Free
Paid

Whether it’s the free-on-free offer for a newsletter with a report, the monthly payment of [...]

A friend wrote to me recently complaining about having several projects “almost finished.”
Sound familiar? I’ve been in that situation once or twice myself.
Fortunately, all this person needed done was editing. This is something I happen to do well – so now those “almost finished” projects are complete. (I wonder if they mentioned it [...]

Everyone can serve as an example – all you have to do is watch and learn. So visit a mall and see how much you learn about making your customers happy.

It feels good to see the changes happening. A year from now, this blog will be much better in content, the plugins being used, and the amount of traffic it draws.
Can you imagine how good it feels to write that with confidence?
I was sitting at breakfast this morning and thinking about The Marketing Spotlight. Imagine [...]

Perry Belcher = 18
Conrad Hall = 90
These are our relative scores from Hubspot’s Twitter Grader. Does this make me a bigger twit than Perry?
“I’m a big twit!” Isn’t that a Jim Dandy conversation starter?
But I’m not the biggest…
Jeff Herring scores
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