E-Mail Marketing – A Good (No Cost) Resource

Good Morning,

Everyone – and I mean everyone – asks about e-mail marketing.

The questions range from the general “How do I do it?” to the specific “What is e-mail segmentation and how do I use it?” Then there are all kinds of questions about e-mail managers, using autoresponders, and how to write a good e-mail.

Since I try to keep my writing time down to 15 minutes for blog posts, let me give you a helping hand with writing good e-mails. After all, everything else is fluff unless you have a good message to send.

Look up a site called Web Marketing Today (www.wilsonweb.com). Specifically, use this link they sent in an e-mail today: http://www.lyris.com/lunar/741-email-template.aspx?source=1112

That link will take you to a page where you can download 10 e-mail templates and a guide on HTML basics. I’ve looked at these templates and they can really save you a lot of time and energy.

And be sure to actually look at each of the templates. Look at them with the idea in mind that most prospects need to see your message 7 to 10 times before they make a purchasing decision. In fact, I just had this conversation with Jeff yesterday. (Jeff was referred to me by David Hancock and wants to do an e-mail campaign.)

Consider how you can use each template as part of a broadcast series of e-mails.

The basic message stays the same throughout the series, but you want the wording to be just different enough that your prospect doesn’t feel like you’re droning on at them. These templates will help you do that, and show you how you can change the look a little, too.

The nice thing about templates is that they take the grunt work out of the way. A template can free you up to be creative and adventurous – so give it a try.

And, yes, you are welcome to reply here with questions and comments. I’d like to know what you think of the templates – and tell me what you think of Web Marketing Today, too. They have a lot of good resources on their site in addition to these templates.


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