This started out being a hard read, but now that I’m over halfway through I’m liking it.
The concept is simple. Imagine there are 3 circles around you. Inside the first circle are your friends and family. The second circle holds clients, and the third circle is everyone who likes what you do. Seth doesn’t talk about it, but obviously there is also a group outside the third circle.
The folks on the outside are those who don’t know about you, aren’t particularly interested, or who maybe want to throw stones. They are a pool of potential admirers and customers as well as a source of learning and growth. (I’ll come back to this.)
Seth’s proposition is that you grow the second circle – paying customers – by being generous to the first and third circles. Now, that’s the proposition. That’s different from the idea he’s Continue reading