MaryEllen Tribby says blogging is dead, but these bloggers boosted sales at K-Mart this spring by 51% over last year. Don’t seem dead to me…
There were 4 bloggers from Collective Bias at the Shopper Marketing Expo last week when I stopped by. And I got to meet a fifth blogger from Chicagonista.com at a social event that evening. We cover what they do, and how it fits in with Collective Bias on the show – www.SocialMediaCheapAndEasy.com – but I want to give you some more detail about the bloggers, what they do, and how to find them.
Let’s start with who they are and where they write.
Liz and Douglas are a husband and wife team. (Last names left out as a courtesy. Visit their blogs to find out more.) They blog full time and maintain 3 blogs plus 6 e-zines. They have a combined audience of about 10,000.
Liz and Douglas maintain
- www.HoosierHomemade.com (because they’re from Indiana)
Vanessa is a Chicago mom who blogs part-time, and contributes to Continue reading