The Marketing Spotlight

Welcome back!There are only three kinds of information product:

Text
Audio
Video

There are all kinds of combinations for these three. We see them all the time. But these are the 3 profit generators of information marketing.
And those 3 profit generators take one of two forms:

Free
Paid

Whether it’s the free-on-free offer for a newsletter with a report, the monthly payment [...]

Bob Bly is making around $1,000 per day from information marketing. I’m making a little over $100 per day.
So whether you’ve been in business for more than 30 years and have a ton of experience, or you’re a newcomer like me, the answer is yes.
Yes, information marketing increases revenue and profits.
Just so we’re clear, infomration [...]

Hi,
How do you plan your content when you already know it inside and out?
Start with remembering what it was like when you started. What were your questions? What was hardest for you to learn?
That’s a good place to start. It’ll help you get something down on paper. But it’s just a start.
Your next step is [...]

Bonus reports increase both the real and perceived value of your information product. They show customers that buying your e-book gives them extra value and extra information.
 
Everyone likes getting something for free – a bargain. Short bonus reports enable you to give customers both. They get a bargain by getting extra stuff when they buy [...]

You’ll be happy to know that completing the steps from previous articles can make writing your e-book significantly easier. You’ve prepared and planned, so now you can  enjoy the process of putting things together and producing a high-quality information product.
 
Keep your list of keywords handy as a custom thesaurus. Be sure to give a copy [...]

Hi,
First, I apologise for missing yesterday. I have been working to get the last draft of a new book over to my editor and I chose to forego posting yesterday.
Please don’t beat me…
And today – it’s done. All ready to send over to my editor…
only the file is too big to send by e-mail – [...]

Hi,
We’re back to the cereal – I mean serial – articles. (What can I say? It’s Friday afternoon…you want comedy – go to YukYuks.)  
Here’s today’s post…
Research is all about learning, finding new ideas and new information. It means speaking with people, reading books and magazines, and examining your own experiences.
 
We are going [...]

An outline is the roadmap for getting from blank pages to a finished book.
 
The outline is made by deciding how you want to organize the information. Here are the four most common outline methods:
1.      Alphabetically
2.      Process Steps
3.      List
4.      Q & A
 
Every outline should include a Table of Contents and chapter divisions. Together, these make it [...]

You have a topic, and you know there must be some interest in it. After all, you can’t be the only person interested in your favourite pastime, can you?
 
That’s what keywords will allow you to discover.
 
A keyword is a term or phrase that captures the essence of your topic. For example, “model airplane” is a [...]

The most important choice you’ll make about anything you write is choosing the topic.
 
First we’re going to look at four ways to find a topic you want to write about. Then, as a bonus, we’ll take a look at the Evergreen concept.
 
The easiest way to find a topic is to look at what you do [...]