Tag Archives: articles

Articles – Are You Missing The Opportunity?


Yes, I am diligently avoiding doing more of the serialised articles from Writing E-Books for Fun and Profit. Well…actually, I’ve decided to just use one day each week for serialised articles.

Why? Did I hear someone ask why?

I was really hoping someone would ask that. Thank you.

Articles are a great way of putting content out into the world and getting people to notice you. On the other hand, I’m don’t think serialised articles are particularly good content for a blog. That’s what newsletters and ezines are for.

My compromise is to put articles on the blog just once a week. That way, you get to see the articles, but my lovely little blog here doens’t get boring. You can always see any of my articles by visiting http://www.ezinearticles.com/?expert=Conrad_Hall.

You can even subscribe to an e-mail alert system that lets you know when I’ve published a new article.

Are you getting the idea of how important writing articles is to your online presence?

Especially when you put them to work for you with www.EzineArticles.com. You can join for free, it’s free to submit articles, and they have a very high level of respect in the online community.

For example, you have to start by submitting 10 articles. Those 10 articles get checked over and published. Once you have 10 published articles, your account is reviewed for platinum status. Platinum status is free, and it means you can submit an unlimited articles.

EzineArticles.com even has a free service that let’s you tweet your articles. Yes, every time you publish an article, EzineArticles.com will tweet all your followers about the new article.

I used my serialised articles for the e-book to jump start my account. By the time I had 9 articles live, my profile had been viewed 49 times, my articles had been read 336 times, and one of them had been published.

That’s in less than two weeks.

Plus – and here’s the big plus for me, personally – I’m submitting articles for my clients. Just think about that for a minute.

A client hires me to write an article, or to edit their work. They get to publish it in their own newsletter and on their site. Then I take it and post it on EzineArticles.com.

Here’s the cool part: They get the byline, but the article is submitted through my account. That means everyone who see the articles knows I either wrote it or edited it, and the person with the byline is my client.

You can see how that’s a portfolio and an endorsement wrapped up in one spot.

So start writing some articles.

Need some help? I’m already doing it for clients and myself. Drop me a line and ask if there’s room in my schedule for your project. conrad@conradhallcopywriting.com.

And make sure you visit www.EzineArticles.com. They have a TON of information to help you write good articles.


Intermission – When Technology Fails


You can probably guess from the title that something didn’t go right today.

Ho-hum. My computer caught a virus (am I ever starting to like the idea of switching to Mac) and the repair shop is trying to get it back to me by tomorrow. It turns out the virus fried WindowsXP and it has to be re-installed.

So let’s turn this into something useful…

There you are – your computer is kaput – you still have writing to do, but no machine to send e-mail, save files, or send articles. AHHH!!! How do you make your daily blog post?!?

Your easiest solution might be to use a friend’s computer – even if it means going over to their house. In my case, I’m able to go to George Brown College and use their lab computers (an advantage of teaching there). You can also go to the public library, or – as a last ditch, emergency only option – you could use an internet cafe.

A cool and unique solution I know of here in Toronto is a laundromat that has computers installed with internet. Lots of folks make use of them while the washer’s going. It’s just $2 per hour.

That takes care of e-mail and internet access. Now what about your writing? What do you do if all your files are on the computer that’s now kaput?

Ah, ancient writer’s secret…it’s called the pen and the paper…

Maybe you’re smiling, or smirking, but I’m actually serious. I really do print out every version of a book I get back from my editor (for which I’m thankful that I can usually finish a book with just two rounds of edits). It’s always on my mind that technology can quit on you.

Remember that huge blackout a few years back? Imagine what it’s like just getting to your apartment when you live on the 34th floor.

Anyway, having a printed copy of current projects let’s you keep working no matter what happens. You can always go to Staples and buy some more pens.

For those more inclined toward using technology to cope with technology, there’s a simple answer to this type of difficulty, too. Just make sure you have a second machine to work on.

After all, how many people do you know who tossed a perfectly good computer just because they bought a new one? Yea, me too. And it’s really silly when you think about it. Here’s a perfectly good, working tool that can be packed up and put away for…just such an emergency.

And to keep your data safe, get an external hard drive and back your data up to that. For anything hugely important, you can go the extra mile and burn it onto a DVD for safekeeping.

In case you’re thinking all this safety stuff and backing things up is just a big waste of time…you should know that my external hard drive failed last week.

Yep…the backup got broke, and now the main machine is down, too.

Still think taking precautions is a silly thing?

When I get my computer back, I’ll get back on track with serialising Writing E-Books for Fun and Profit. When that’s done, I’ll move on to serialise The Instant Amazon Bestseller Formula and then I’ll be looking at a series on list building.

Have a good night, everyone.


Blogs, Articles and e-Books – How they go together


Every feel like internet marketing is a “chicken and egg” debate? Sometimes it’s hard to know where to start…

On the bright side, there is almost no wrong place to start.

Start a blog and write posts about your favourite hobby. From the blog posts you build up some articles. From the articles and posts, you can build an e-book.

The process works no matter which one you start with. So let me share how I’m putting the books I’ve written together with these blog posts and articles. And this is something that is happening right now, so I’ll be coming back to this to keep giving you updates.

Last year, I wrote Writing E-Books for Fun and Profit. It has done very well with sales, and it’s a great resource. Everyone who’s read it tells me they like it and it has been very helpful to them.

As you know from reading these blog posts, I’ve also been sharing my knowledge to help you move forward with your own writing and marketing projects. The one flaw in this is that I haven’t been particularly organised about the blog posts. That’s okay, but making this blog successful and making it part of my marketing efforts means I’m going to have to plan content.

You know, think about giving stuff to you in a way that supports marketing my writing.

Blogging about whatever grabs my attention each day is okay. It just isn’t the limit of what I want to do with this tool. I’ll come back to this in a minute…

Another thing I have wanted to do – and have had tremendous success procrastinating on – is taking Writing E-Books for Fun and Profit and serialising it into articles. To be honest, I’ve been pretending I don’t know where to start, or what to do.

Richard Bach was right – argue for your limitations and they become yours.

The thing that changed my mind about doing the articles is listening to Chris Knight and Jeff Herring yesterday on a teleconference call.

Chris Knight is CEO of EzineArticles.com. Jeff Herring is, of course, the article marketing guy. If you don’t know these two gentlemen, may I suggest you visit www.ezinearticles.com and start reading? They have a HUGE volume of everything to help you write articles.

By the way, serialising a book with 21 chapters is simple -honest. Just write a summary of each chapter and make it around 600 words. Use numbered or bulleted lists whenever you can, and give it a title that makes a promise. e.g. 4 Topic Strategies – How to make your next e-book a winner.

Okay – heres’ what I have:

I wrote a book last year. I just finished another, and a third should be finished in mid-March. Good.

I also have a blog. The habit of writing daily is well established, but the content isn’t planned yet.

I know what to do for writing articles. I have a membership with EzineArticles.com.

So let’s put them together.

We all have those everyday things to do. You know, household chores stuff, running the business admin stuff, working with retainer clients, specific projects, and whatever else each of us is fitting into every day. Of course, writing books and e-books fits into this category. (Nice to know I’ll always be creating new content.)

Next, seriously consider how much time you want to put into blogging and writing articles. My choice is to keep blogging daily. Monday to Friday, anyway.

A cool thing is that I can use every article I write as a blog post. Think about it…write an article at, say, 700 words…That’s a good length for a blog post, isnt’ it? (Yea, I know. I talk so much, my blog posts are more like 7,000 words. But they’re interesting, right?)

Okay. So I can write one article each day and re-purpose it as a blog post. That works. I bet it’ll work for you, too.

One last thing – what if you haven’t written an e-book you can serialise? Good question, glad you asked.

Scroll back up to the third paragraph. The part about your favourite hobby…

What are you excited about, passionate about? Write about that! Use the approach I wrote about first. Write some blog posts and put together some articles – then build them into an e-book.

Think about learning to ride a bike. You ride for a few feet and stop (a blog post). You ride a little farther and stop again (an article). After a while, you ride up and down the driveway (blog post one way, article going back). Pretty soon, you’re riding around the block. over to the store, and out with your friends (yep, e-books, more posts and more articles – and more e-books).

Folks, you might receive success overnight, but you’ll achieve it one step at a time.

Here’s to yours.